Brand creative direction experienceBrand & communication creative developmentStrategic thinking & brand architectureCross-functional team leadershipCreative agency managementConsumer insights integrationBrand guidelines & CI frameworksGlobal campaign creative directionMatrix organization navigationInnovation & sustainability storytellingTrend & cultural moment awareness
Job Description
PUMA is seeking a Marketing Creative Director to lead brand direction, visual identity, and creative strategy across all touchpoints. The role involves translating brand architecture into compelling creative direction, overseeing seasonal campaigns and global cultural moments, managing external creative agencies, and ensuring cohesive brand representation. The position requires strong strategic thinking, creative leadership, cross-functional collaboration skills, and a passion for innovation and storytelling.
Overview
PUMA is seeking a Marketing Creative Director to help shape and elevate the PUMA brand across all touchpoints. This role is available on a full-time or part-time basis.
Responsibilities
•Contribute to setting the brand direction and platform including positioning, point of view, character, and brand architecture
•Translate brand direction and architecture into a creative direction for the brand overall and its key visual assets
•Evolve and elevate brand marketing storytelling and aesthetics in connection to the brand direction
•Lead and define the look, feel, and tone of the PUMA brand on a seasonal and annual basis, including overarching key brand messaging and cross-category concepts
•Own creative oversight and develop topline direction and creative guidelines serving as the foundation for the full brand experience across product, point of sale, and communication
•Define communication strategy, frameworks, and consumer-facing communication of innovations, technologies, and sustainability
•Act as a brand representative across all product creation, communication channels, and retail touchpoints to ensure cohesive brand representation
•Oversee creation of major creative frameworks such as brand manuals, marketing CI guidelines, logo usage, and Direct-To-Consumer concepts
•Lead the creative direction of brand campaigns and global brand cultural moments such as the Olympics and F1
•Inform and steer creative briefs for horizontal topics including Women's, Sustainability, Reform, and Innovation platforms
•Contribute to the selection and management of external creative agency partners
•Design and establish processes to integrate consumer insights into seasonal and annual brand direction development
•Collaborate closely with the Creative Services team and Brand Design team
About PUMA
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. PUMA provides equal opportunities for all job applicants and does not tolerate any form of harassment or discrimination.
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