Bachelor's degree or military experience3+ years leading creative teams5+ years Adobe Creative Suite & FigmaOmni-channel / integrated campaign experienceCreative portfolio required5+ years directly leading creative teamsIn-house creative team experienceFortune 100 brand experienceUX/CX wireframing & storyboardingMarket testing toolsGenerative AI & personalization toolsPerformance marketing knowledge
Job Description
Capital One is seeking an innovative Manager, Creative Director for their Retail Bank to lead creative teams in developing strategically-grounded marketing campaigns across multiple channels including email, web, digital, and video. The role involves managing creative talent, collaborating with marketing strategists, and translating business objectives into compelling creative executions while demonstrating expertise in advertising trends and customer-focused marketing.
Overview
Capital One is looking for an innovative creative leader with a history of results and a modern, elevated portfolio. This role will support brand building and performance marketing for our Retail Bank and Café teams. Based on your experience, you will either lead our site team or integrated campaigns across a range of channels including email, web, direct mail, paid digital, video, and out of home.
What You'll Do
•Lead and inspire the team to develop strategically-grounded, insight-driven creative.
•Manage creative talent (Art Directors, Graphic Designers and Copywriters) including a mix of full-time associates, contractors, and agencies.
•Empower and inspire full-time associates through coaching, and help them develop in their careers.
•Collaborate with marketing strategists and internal business clients to understand customer needs, positively influencing marketing strategy and the customer experience.
•Demonstrate expert knowledge of advertising and marketing trends and translate business intent into creative strategies and executions that market products effectively.
•Demonstrate an understanding of the intended audience; interpret market research and test results, and use findings to focus targeted marketing messages.
•Build and maintain relationships with a network of partner groups (digital, operations, legal, etc.) to anticipate and proactively address obstacles and establish Brand Creative as a strategic thought partner.
•Present and influence with a convincing and inspiring style to increase buy-in and open the door for new opportunities for your team and department.
Who You Are
As an individual:
•Your curiosity is endless. There's always something else to learn.
•You're flexible and not afraid of change — in fact you welcome the challenge.
•You share your point of view, but seek out what might be missing and listen.
•You have big ideas and know the best ones are driven by proof, persistence and patience.
•You're a storyteller. You simplify the complex and compel your audience to act.
•You care about the work, your team and the customers you serve.
As a leader:
•You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
•You deeply invest in understanding the humans around you.
•You say what needs to be said and work hard to find the right words.
•You're an expert. You also know when you're not and need to find one.
•You use all this to make things happen, create amazing work and inspire others.
Basic Qualifications
•Bachelor's degree or military experience
•At least 3 years of experience leading creative teams
•At least 5 years of experience with creative design tools including but not limited to Adobe Creative Suite and Figma
Preferred Qualifications
•5 or more years of experience directly leading creative teams
•Experience at a large in-house creative team
•Experience working with a Fortune 100 brand
•Experience storyboarding, sketching or wireframing CX and UI/UX
•Experience with premarket and in-market testing tools
•Experience leveraging generative AI, personalization and optimization tools in creative development and marketing
Compensation
•McLean, VA: $151,900 - $173,400
•Richmond, VA: $138,100 - $157,700
•New York, NY: $165,700 - $189,200
This role is also eligible to earn performance based incentive compensation, which may include cash bonuses and/or long term incentives. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits.
Candidates must provide a portfolio of their creative work for consideration.
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