Overview

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. Drawing inspiration from an active coastal California lifestyle, Vuori integrates fitness, creative expression, and life. The brand aims to inspire others to take on all aspects of their lives with clarity, enthusiasm, and purpose.

The Role

Vuori is looking for a Copywriter to join the copy team and help shape how the brand shows up across the digital customer journey. With a primary focus on email, this writer will create sharp, engaging copy across paid media, loyalty, digital marketing, and select seasonal and omnichannel initiatives. You will translate product stories, campaign ideas, and brand priorities into copy that feels distinctly Vuori — clear, considered, relevant, and made for the channel. This is a highly collaborative role for a versatile writer with strong instincts, an eye for detail, and the ability to move fluidly between a subject line, a product story, and a larger brand moment.

What You'll Do

• •Write and develop copy across Vuori's digital ecosystem, with a primary focus on email and additional work spanning paid media, loyalty, digital marketing, and select omnichannel initiatives.
• •Bring product stories to life across the customer journey, translating larger creative ideas into compelling, channel-right executions.
• •Own email copy from subject line through CTA, finding fresh ways to balance brand storytelling, product education, and commercial objectives.
• •Write concise, high-impact copy for paid media across a range of formats, audiences, products, and campaign objectives.
• •Partner closely with designers, art directors, marketers, CRM, loyalty, e-commerce, and other cross-functional teams to develop work where copy and visual storytelling feel considered together.
• •Develop a deep understanding of Vuori's products, fabrics, technologies, and customer, turning product details into clear and compelling reasons to care.
• •Adapt Vuori's voice thoughtfully across channels and audiences while maintaining a consistent point of view and high creative standard.
• •Contribute ideas beyond the brief, bringing curiosity, cultural awareness, and a strong editorial perspective to the work.

Who You Are

• •4+ years of copywriting experience, ideally within a consumer, fashion, lifestyle, wellness, retail, or creative agency environment.
• •A strong portfolio demonstrating digital-first copywriting across email, paid media, and/or other consumer-facing channels.
• •A sharp, concise writer who understands that some of the hardest-working copy can also be the shortest.
• •Strong product storyteller with the ability to translate features, benefits, and technical information into language that feels human and compelling.
• •Comfortable moving between brand storytelling and performance-minded copy, and understands that the strongest work can do both.
• •Highly collaborative and comfortable partnering closely with creative and cross-functional teams from brief through final execution.
• •Organized, detail-oriented, and able to manage multiple projects, feedback streams, and deadlines in a fast-moving creative environment.
• •Curious, adaptable, and tuned into culture, language, and the way brands communicate today.

Compensation and Benefits

• •Salary range: $71,000 - $90,000 per year
• •Health Insurance
• •Savings and Retirement Plan
• •Employee Assistance Program
• •Generous Vuori Discount and Industry Perks
• •Paid Time Off
• •Wellness and Fitness benefits