H&M Group is seeking an Influencer Marketing Coordinator to manage influencer marketing campaigns, coordinate with agencies and influencers, track campaign performance, and maintain influencer relationships. The role involves campaign logistics, content review, budget management, and real-time performance monitoring to ensure campaigns meet brand guidelines and strategic goals.
Overview
H&M Group is looking for an Influencer Marketing Coordinator to join the team in Stockholm. In this role you will be responsible for the smooth execution of influencer marketing campaigns, working closely with agencies and influencers to deliver campaigns on time, within budget, and aligned with the brand's creative and strategic goals.
What You'll Do
•Assist in the planning, organization, and execution of influencer marketing campaigns.
•Ensure all necessary materials and assets are provided to influencers and agencies, and campaigns are launched on schedule.
•Review influencer content to ensure it meets brand guidelines and campaign objectives before publishing.
•Serve as the primary point of contact between the brand, agencies, and influencers. Manage communications, briefings, and approvals, ensuring expectations and timelines are clear and adhered to.
•Monitor and report on live campaigns, tracking KPIs including engagement, reach, and other key metrics. Support the Campaign Manager with insights on how to optimize strategies based on real-time data.
•Assist in managing campaign budgets, tracking expenses, and ensuring cost-effective use of resources. Liaise with finance and legal teams on contracts and payments as needed.
•Maintain and nurture relationships with influencers, ensuring they feel supported and motivated to deliver their best work for the brand. Assist in identifying new influencers for future partnerships.
•Act as the first line of support to resolve any campaign-related issues that arise with influencers or agencies, from delays to miscommunications or content concerns.
Who You Are
•Proven experience in influencer marketing with a strong focus on content for social platforms, particularly short-form content on TikTok and Instagram Reels.
•Passionate about understanding and connecting with the audience and customer to create engaging activations.
•Proficient in campaign tracking and reporting tools.
•Experience with affiliate marketing is considered a strong advantage.
•Proficiency in German is considered a strong advantage.
•Fluent in English with excellent written and verbal communication skills. Additional regional languages, primarily Spanish, German, French, and Italian, are a plus.
•Excellent organizational skills and attention to detail, able to structure and manage large volumes of deliverables, parallel campaigns, and reporting.
•Able to juggle multiple projects and deliverables simultaneously while maintaining calm and good judgment.
About H&M Group
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
Role Details
•Full-time permanent position based in Stockholm.
•Please apply by submitting your CV in English. Cover letters are not required.
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