Overview

At Thorlabs, we design and manufacture components, instruments, and systems that transform the world by identifying, enabling, and accelerating key photonics (i.e., light-based) technologies. Backed by a dedicated workforce of more than 3,000 employees worldwide, Thorlabs contributes to cutting-edge research and real-world innovation.

The Editorial Content Strategist plays a pivotal role in strengthening Thorlabs' position as a leading photonics tools manufacturer by ensuring the quality, technical accuracy, and brand adherence of technical content published to the ecommerce site and other marketing channels. This position requires a thorough understanding of Thorlabs' portfolio and marketing-related processes and a passion for technical excellence.

This position is based out of Newton, NJ or Lafayette, Colorado, with occasional travel to other Thorlabs locations.

Responsibilities

• •Content Quality and Accuracy: Ensure all website presentations, updates, and marketing materials meet high standards for technical accuracy, clarity, and brand alignment. Manage content to be finalized and live within required timelines.
• •Editorial Gatekeeping: Serve as the primary reviewer for all materials, utilizing in-depth knowledge of the content management system (CMS), ERP platform (D365), and marketing processes to guarantee comprehensive updates. Maintain adherence to technical accuracy, completeness, clarity, and brand/design standards.
• •Timely Updates: Oversee the implementation of website updates related to Engineering Change Orders (ECOs) within 24 hours of receipt. Ensure presentations for New Product Introduction (NPI) are live within 24 hours of having all necessary information.
• •Coaching and Development: Guide and coach employees to effectively present the unique value proposition of technical products and services. Provide feedback to improve knowledge gaps within the Science Writer team and collaborate with the Technical Marketing Manager.
• •Content Strategy and Roadmaps: Identify content needs and gaps and participate in developing strategic roadmaps for content creation. Develop proposals for complex projects or website updates and oversee their execution.
• •Strategic Implementation: Develop and execute content strategies to enhance user experience and navigation across Thorlabs' extensive product portfolio.
• •Collaboration and Communication: Partner with the Director of Technical Content, eCommerce Project Manager, business unit leaders, and subject matter experts to gather information, integrate new tools and features, and ensure content accuracy.
• •Data-Driven Decisions: Utilize data from sales reports and Google Analytics to inform web placement and updates. Leverage insights from SEO experts to boost traffic and organic rankings.
• •Project Oversight: Oversee projects and ad hoc teams as necessary, including the integration of new technologies or companies and the enhancement of the shopping experience on Thorlabs' website.

Requirements

• •Ph.D. in experimental physics or a closely related field with extensive hands-on photonics experience.
• •5+ years of experience in technical content creation.
• •Exceptional writing, editing, proofreading, and presentation skills in English.
• •Excellent organizational, planning, and project management skills to lead and execute complex projects from concept to final product.
• •Ability to multitask, be detail oriented, solve problems, and work under tight time constraints.
• •Strong interpersonal and communication skills for working in a team environment and managing projects across teams.
• •Ability to work with minimal guidance in a dynamic, fast-changing environment and be proactive in times of ambiguity.

Compensation and Benefits

• •Estimated pay range: $95,000 - $115,000 annually.
• •Benefits include medical, dental, and vision insurance, company paid life insurance, a generous PTO package, a 401(k) plan, and tuition reimbursement.