Overview

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation, by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. Waters collaborates with analytical laboratories around the world to advance the release of effective medicines, assure the safety of food and water, and drive better patient outcomes.

Role Summary

The Sr. Global Marketing Manager, Molecular Platforms and Informatics is a key strategic role within Advanced Diagnostics (ADx), responsible for shaping global market development, positioning, and go-to-market execution for the molecular diagnostics platform and informatics portfolio, including BD COR, BD MAX, and BD Synapsys. This role operates at the intersection of customer insight, workflow innovation, clinical relevance, and commercial strategy.

Reporting to the Global MDx Marketing Director, this role leads global marketing initiatives for molecular platforms and informatics, supports campaign development, and strengthens execution across regions.

Responsibilities

• •Define, evolve, and communicate the global marketing strategy for molecular platforms and informatics, informed by market trends, customer workflow needs, competitive dynamics, and portfolio priorities across BD COR, BD MAX, and BD Synapsys.
• •Support portfolio planning and execution for molecular platforms and informatics, including strategic priorities, annual marketing plans, launch readiness, lifecycle initiatives, and downstream commercialization support.
• •Partner closely with regional marketing and commercial teams to align global strategy with local market needs, ensuring strong execution and adoption across priority geographies, customer segments, and care settings.
• •Develop differentiated value propositions, messaging, and content that clearly articulate the clinical, operational, workflow, and economic value of BD COR, BD MAX, BD Synapsys, and associated molecular diagnostics solutions.
• •Lead and drive global campaigns, market development initiatives, and customer engagement programs to build awareness, advance platform differentiation, and accelerate growth in molecular diagnostics and informatics markets.
• •Collaborate across Medical Affairs, Market Access, Public Health, Product Management, R&D, Software/Informatics, Regulatory, Quality, and Commercial teams to ensure aligned execution and strong cross-functional partnership.
• •Lead development of marketing tools and programs such as campaign assets, sales enablement materials, customer-facing content, webinars, workflow playbooks, platform positioning guides, and informatics value messaging.
• •Provide strategic input into portfolio strategy, business cases, roadmap priorities, and annual strategic reviews using market data and customer insights.
• •Monitor market trends, competitive activity, customer needs, and informatics expectations across molecular diagnostics to inform strategy, positioning, and platform roadmap decisions.
• •Measure and report on business and marketing performance, including campaign impact, platform growth, funnel progression, customer engagement, and key performance indicators.
• •Build strong collaborative relationships across functions and regions, acting as a trusted global marketing partner.
• •Adhere to all company policies, procedures, and business ethics standards, ensuring compliance and integrity across all marketing activities.

Knowledge, Skills and Abilities

• •Creative, energetic, and dedicated to the science and art of Marketing.
• •Empathetic, servant leader that inspires and seeks regional buy-in to global strategy, brand goals, and marketing activities.
• •Visionary in approach, with a desire to over-deliver best-in-class marketing to stakeholder expectations.
• •Ability to work independently and autonomously.
• •Strategic thinking and implementation skills; analytical skills with the ability to translate insights into actionable plans.
• •Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
• •Excellent presentation and communication skills, written and oral, for a wide variety of audiences.
• •Excellent interpersonal skills and ability to develop strong relationships with cross-functional colleagues, customers, and business partners.
• •Leadership presence with comfort in complex and matrixed-team environments.
• •Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities.
• •Flexibility to travel globally to regions and customer sites at least 20% of the time.

Required Qualifications

• •Bachelor's degree in Life Sciences, Clinical Sciences, Marketing, or Business.
• •5+ years of experience in global or regional strategic marketing, product marketing, product management, or commercialization within IVD, molecular diagnostics, medical devices, laboratory automation, informatics, or life sciences.
• •Experience in molecular diagnostics platforms, laboratory workflow, automation, connectivity, or informatics strongly preferred.
• •Proven experience working cross-functionally to develop accurate, compliant, and impactful commercial materials.
• •Solid understanding of regulated healthcare environments, including promotional vs. non-promotional boundaries, medical review processes, and compliance standards.
• •Demonstrated ability to translate clinical evidence, guidelines, and scientific data into customer-focused marketing strategies.
• •Experience working across global or multi-regional markets, incorporating local clinical practices, regulatory considerations, and customer needs.

Preferred Qualifications

• •Direct experience with or strong understanding of BD COR, BD MAX, BD Synapsys, or comparable molecular diagnostics platforms and laboratory informatics solutions.
• •Advanced degree (Master's, PhD, PharmD, MD) or MBA.

Compensation

Salary Range: $134,100 - $214,500 USD Annual

Primary Work Location: USA MD - Sparks - 7 Loveton Circle