About Renaissance

Renaissance is a global leader in pre-K–12 education technology. Renaissance's solutions help educators analyze, customize, and plan personalized learning paths for students. Renaissance solutions are used in over one-third of US schools and in more than 100 countries worldwide.

Role Overview

The Field Marketing Manager is part of the Growth Marketing team that supports sales in developing and executing local and state-wide marketing plans that drive strategy and quota attainment goals. The Field Marketing Manager works closely with sales leaders, product marketing, events and customer marketing, government affairs, and other cross-functional teams to generate new leads and effectively communicate solution and product benefits to schools, school districts, and other special markets.

This person is also responsible for developing and managing field demand generation programs and campaigns to create new business opportunities, drive and nurture leads, and accelerate existing opportunities.

Responsibilities

• •Support sales teams in developing and executing account-based or state-wide marketing plans that drive results
• •Develop strong relationships with sales leaders to analyze CRM data including pipeline and growth-area opportunities
• •Develop and lead field demand generation programs and campaigns; leverage account-level, state, or national sponsorships to build new business opportunities, drive and nurture leads, and accelerate existing opportunities
• •Support implementation, retention, and renewal efforts as needed in conjunction with sales and customer success partners
• •Build a regional marketing strategy in alignment with sales goals and plans, along with interpreting state and local market education dynamics to address state requirements
• •Manage a marketing calendar including demand gen campaigns, sponsorships with education agencies, webinars, events and tradeshows, and market trends such as state and federal funding grant deadlines
• •Partner with the event team to execute tradeshows, conferences, and custom events as agreed with sales leadership
• •Help the sales team understand the value of setting and delivering on event goals
• •Regularly communicate state and local marketing programs and results including ROI and KPIs to sales and marketing stakeholders
• •Partner with sales enablement and participate in sales and product training to effectively support sales efforts
• •Travel with sales teams to attend events and customer meetings periodically throughout the year

Qualifications

• •Bachelor's degree or master's degree from a four-year college or university
• •5 years of related marketing experience and/or training, ideally in field marketing or sales enablement
• •Experience marketing to the PreK-12 education market and/or education technology background preferred
• •Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
• •Familiarity with MS Office applications
• •Event planning software proficiency for in-person and virtual events
• •Experience with CRM systems, marketing automation, content and project management software
• •AI proficiency and the ability to use AI tools to improve marketing planning, campaign execution, content development, reporting, and sales enablement

Preferred Attributes

• •Ability to think strategically and independently and execute to a plan
• •Strong verbal and written communication skills, effective in person and virtually with sales, customers, and marketing partners
• •Highly organized and proficient at managing multiple projects simultaneously in a rapidly evolving sales environment
• •Creative and innovative with new ways to engage PreK-12 education marketing targets
• •Metric driven with the ability to draw insight from complex marketing data
• •AI expertise including using AI to summarize account and market insights, personalize campaign messaging, identify event and webinar follow-up opportunities, analyze performance data, generate first-draft content, and improve productivity across CRM, marketing automation, project management, and reporting workflows

Compensation

Base salary range: $74,700 - $102,750. This range is based on national market data and may vary by experience and location.

Benefits

• •Medical, Prescription, Dental, Vision, and Telehealth coverage
• •Health Savings and Flexible Spending Accounts
• •401(k) and Roth 401(k) with company match
• •Paid Vacation and Sick Time Off
• •12 Paid Holidays
• •Parental Leave (20 total weeks with 14 weeks paid) and Milk Stork program
• •Tuition Reimbursement
• •Life and Disability Insurance
• •Well-being and Employee Assistance Programs