Overview

TGP International is a hospitality consultancy based in London and Dubai. We team up with passionate brands, clients and entrepreneurs to make their long-term vision a reality through concept development, creative interior design, graphic design and branding, franchising, advisory and operational services, and project management.

Some of our clients include Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, Nakheel Malls, Selfridges, Time Out Market, COP28, NEOM, and Al Mamlaka Social Dining.

We work with brands and clients to deliver successful marketing campaigns with partners including Ministry of Culture, IHG, Hideaway, and Al Mamlaka Social Dining. Our marketing services include marketing planning and strategy development, content creation, marketing implementation, social media management, advertising, reporting and analytics.

We require a Senior Marketing Manager based in Cairo to lead on client marketing projects.

Responsibilities

Marketing Strategy Development

• •Brand strategy, situational analysis, digital strategy, and communications strategy
• •Media mix and buying plan
• •Setting objectives, KPIs, project timelines, and marketing budgets

Social Media Strategy

• •Define tone of voice, content pillars, and key messaging
• •Creative direction and development
• •Channel strategy and paid ad strategy with budgeting
• •Set objectives and KPIs

New Restaurant Launch Strategy

• •Develop pre-launch, launch, and post-launch strategy
• •Execution planning and implementation
• •Marketing calendar and activations

Day-to-Day Execution

• •Work alongside Consumer Marketing Director and CMO/Partner to achieve project objectives
• •Plan and execute all marketing activities including social media, events, activations, and partnerships
• •Oversee website development and coordinate with developers as required
• •Manage photography and video shoots and creation of briefs
• •Influencer management and negotiations
• •Develop and recommend partnerships and collaborations aligned with brand values
• •Act as brand guardian across all customer touchpoints for client projects
• •Dual language copywriting in Arabic and English
• •Oversee revenue and footfall for ongoing implementation projects
• •Budget management and commercial oversight
• •Support team to achieve all deadlines
• •Training and development for direct reports
• •Track and measure overall efforts, delivering weekly and comprehensive monthly reports

Requirements

• •8 or more years of marketing experience
• •Fluent in Arabic and English
• •Based in Cairo or able to work full time from Cairo
• •Deep understanding of hospitality marketing
• •Outstanding knowledge across all marketing functions
• •Commercial and budget management experience
• •Knowledge of hospitality across the GCC
• •Proven experience in digital marketing
• •Experience working on B2C brands
• •BS or MS degree in marketing or a related field

Software

• •Canva
• •Microsoft Office
• •Social media schedulers such as Later, Buffer, or Hootsuite

Benefits

• •Five-day work week, Monday to Friday
• •Hybrid work arrangement with three days in the office and two days remote
• •Incentive plan offering up to 5 percent (2.5% for introductions, 2.5% for successful closures)
• •22 working days of paid annual leave excluding weekends
• •One additional week per year to work remotely from home country, combinable with up to two consecutive weeks of annual leave
• •Structured coaching and mentoring program
• •Annual global company gathering
• •Employee recognition program