IFS is seeking a Marketing professional to develop and execute marketing strategies within a market unit. The role encompasses brand awareness, lead generation, campaign management, digital marketing, CRM management, and market research. The ideal candidate will have enterprise software sales experience, strong communication skills, and the ability to work in a matrix organization.
About IFS
IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters at the Moment of Service. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust.
We celebrate diversity and are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, partners, and communities.
The Role
The Market Unit Marketing Manager is a hands-on role where you will generate ideas as well as execute them. You will have the opportunity to flex your creative muscle and put real-life solutions in place to make an instant business impact.
Responsibilities
•Planning and execution of marketing strategy and plan, aligned with market unit go to market plans, goals and objectives
•Overall responsibility for building brand awareness, brand management and corporate identity within the market unit
•Lead generation including virtual and onsite events (external/internal), campaigns, digital, social media both direct to market and through, or in collaboration with partners
•Work with Marketing Global teams on the promotions of their own programs
•Provide local research and marketing intelligence to boost sales, including competitor and industry information
•Creation of locally relevant advertising campaigns and marketing collateral
•Managing website, digital marketing platforms and campaigns including social media and search engine marketing
•Scrutiny of campaign results including post-event analysis and reporting
•Localization and execution of global and regional marketing campaigns where relevant
•Management of the CRM system including lead management and list collation
•Working within a matrix structure to manage and support team members within both marketing and business development functions
•Management of the marketing budget
•Monthly and quarterly marketing reports
Requirements
•Proven success in a similar role within an enterprise software sales organization
•Strong problem-solving skills
•Ability to multi-task and work under pressure, meet deadlines, and navigate a matrix organization
•Skilled relationship builder with exceptional polish; team player with demonstrated ability to influence and partner with internal and external stakeholders
•Good presentation skills and ability to interact with internal and external customers
•Ability to act with tact and discretion and a sense of humor; resourceful and reliable in the identification of solutions and handling of complex situations
•Excellent verbal and written communication skills with business level command of English as well as appropriate local language for the market within which the role is based
Resume Intelligence
Assess your experience against this job and tailor your bullet points instantly.
Sign in required
Please sign in to assess your resume alignment and generate custom copyable work bullets.