About Outreach
Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon.
About the Team
Our Segment Marketing team drives pipeline growth and revenue across our priority segments. We are a collaborative, analytical, and creative team that partners closely with sales leadership and teams across marketing, sales enablement, and revenue operations to build programs that drive business impact. You will have a direct influence on how we grow and win in your segment.
About the Role
Outreach is seeking a Sr. Growth Marketing Manager to own go-to-market strategy and execution for our Global Strategic segment. You will develop campaigns, shape segment strategy, and partner with the field marketer to bring strategy to life. You will work directly with product marketing, the broader marketing team, and sales leadership to move strategy into action.
Responsibilities
Own Segment Strategy
- •Define and execute GTM programs for the Global Strategic segment
- •Develop segment positioning, messaging, and targeting strategy in collaboration with product marketing
- •Align with sales leadership on segment-specific priorities and approach
- •Inform broader company segmentation and GTM strategy based on field insights
Define and Execute ABM Strategy
- •Build 1:1 and 1:Few account-based marketing programs for the Global Strategic segment
- •Define ABM target account lists, engagement strategies, and buying committee mapping
- •Partner with sales leadership on account selection and pipeline acceleration for key accounts
- •Design personalized buying experiences and campaigns for priority accounts
Drive Integrated Campaigns
- •Own campaign planning and execution across channels to drive pipeline for the assigned segment
- •Partner with marketing teams to develop and launch integrated campaigns aligned to segment strategy
- •Measure campaign performance against pipeline and revenue targets
- •Continuously test and optimize campaigns, leveraging AI and data to improve efficiency, effectiveness, and velocity
Build Field Engagement
- •Partner with sales leadership to define field marketing priorities and support strategy for the Global Strategic segment
- •Collaborate with Field Marketing to execute integrated programs that drive pipeline
- •Identify and prioritize field engagement opportunities that support segment growth
- •Deliver segment-specific resources, insights, and support to field sales teams
Requirements
- •7+ years of B2B marketing experience, including experience in enterprise B2B software or SaaS organizations and global GTM motions
- •Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing
- •Curiosity about emerging technologies and demonstrated experience applying AI and automation to improve and scale marketing processes, particularly across campaign strategy, execution, personalization, or optimization
- •Track record of developing and executing go-to-market and campaign strategies with a focus on measurable business outcomes
- •Strong focus on revenue and pipeline impact, with the ability to connect marketing strategy to measurable business outcomes
- •Experience working cross-functionally with sales, product marketing, revenue operations, and marketing teams
- •Strong analytical and executive communication skills, with the ability to translate insights into recommendations and effectively present to senior leadership
Nice to Have
- •Experience operating in matrixed global organizations across multiple market units, segments, or geographies
- •Experience with enterprise campaign orchestration and personalization across multiple channels and audiences