About WildBrain

At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management — bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today's kids and families. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD).

About the Role

We are looking for a Marketing Manager with a proven track record of driving brand growth and engagement by delivering impactful global integrated marketing campaigns. Reporting to the Director, Digital Marketing, you will turn franchise strategies into actionable marketing plans — developing creative campaign ideas, managing execution, and measuring performance for Strawberry Shortcake, Degrassi and Yo Gabba Gabba! You will also line-manage Content and Community Specialists, ensuring alignment and growth.

This role is hands-on and highly collaborative, requiring strong organizational skills and experience in multi-channel campaign management. You will work closely with internal teams across Franchise, YouTube, FAST, Media Solutions, Communications and Licensing/Consumer Products as well as regional marketing managers, agencies and influencers/creators.

Location: New York City, US or Toronto, Canada (Hybrid)

Compensation: $78,000 - $85,000 USD gross basic per annum

Responsibilities

• •Develop and own franchise marketing plans for Strawberry Shortcake, Degrassi and Yo Gabba Gabba including social media strategies, campaign development and execution, paid media campaigns and creator and influencer programs
• •Ensure all global marketing activity aligns with broader franchise strategies, brand positioning, and long-term audience growth objectives
• •Manage day-to-day relationships with global agencies, freelancers, and content creators; oversee asset delivery, deadlines and content approvals
• •Plan and execute influencer and creator programs, ensuring compliance with brand guidelines, legal requirements and campaign goals
• •Collaborate with Media Solutions to brief digital advertising campaigns, monitor performance, and optimize creative for ROI
• •Integrate consumer product priorities and retail promotions into marketing activity in partnership with Licensing teams
• •Monitor campaign performance, applying test-and-learn approaches and optimizing tactics based on KPIs
• •Provide constructive feedback on global social and marketing assets, ensuring adherence to brand standards and platform best practices
• •Maintain campaign calendars aligned to franchise priorities and seasonal plans
• •Synthesize audience, campaign, and platform insights into actionable recommendations that inform future franchise marketing strategies with monthly reports and quarterly reviews

Requirements

• •Hands-on experience managing multi-channel campaigns end-to-end, from planning to reporting with a focus on social media, digital marketing and audience growth
• •Strong understanding of marketing principles, including funnel strategies and paid/organic/earned channels
• •People management experience, with a record of mentoring and developing junior team members
• •Proficiency with marketing and social media tools, including analytics platforms such as Google Analytics and social insights, and scheduling tools such as HeyOrca and Hootsuite
• •Ability to interpret analytics dashboards and translate insights into actionable optimizations
• •Exceptional project management skills and attention to detail
• •Experience working with agencies, freelancers, and cross-functional teams
• •Skilled in providing creative feedback and applying brand guidelines
• •Demonstrated ability to take ownership and drive initiatives in a fast-paced environment
• •Clear, confident communication style and ability to collaborate with stakeholders
• •Passion for kids and family entertainment and digital storytelling

What We Offer

• •Competitive benefits and investment in people and their future
• •A work environment that promotes creativity and individuality
• •Opportunity to work with extraordinary, insightful, and imaginative people who recognize your talents and encourage professional growth

Diversity, Equity, and Inclusion

Diversity, Equity, and Inclusion are in our DNA. We strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content and brands begins with fostering a culture of belonging at WildBrain. We welcome and encourage equal opportunities for all employees and recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. WildBrain accommodates people with disabilities throughout the recruitment and selection process.