Overview

CFA Institute is seeking a Brand Marketing Manager, Societies to serve as the central connection between Global Brand Marketing, Global Society Relations & Operations, and CFA Societies worldwide. This highly collaborative role translates established brand strategies, campaigns, and enterprise priorities into practical activation models, toolkits, resources, and guidance that societies can apply within their local markets.

Success requires both strategic thinking and hands-on delivery, along with the ability to build trusted relationships, navigate differing stakeholder needs, and drive progress without direct authority.

What You'll Do

Society Activation & Enablement

• •Serve as the primary connection point between Global Brand Marketing, Global Society Relations & Operations (GSRO), and CFA Societies for society-facing brand activation and marketing enablement activities.
• •Support the development and execution of the society activation roadmap, partnering with Global Brand Marketing, GSRO, and regional stakeholders to prioritize activation opportunities aligned with enterprise priorities, audience strategies, and market investment plans.
• •Translate marketing strategies, campaigns, and enterprise priorities into practical activation models, guidance, and resources that enable societies to effectively localize and implement initiatives while maintaining brand consistency.
• •Develop and continuously improve scalable activation playbooks, toolkits, implementation frameworks, and participation models, incorporating lessons learned and successful practices from across the society network.

Cross-Functional Coordination & Society Partnership

• •Coordinate closely with Brand Marketing, Society Relations, Communications, Membership, and other enterprise teams to support effective society participation in marketing, membership, thought leadership, and market activation initiatives.
• •Develop and maintain trusted relationships with society leaders, staff, marketers, and regional stakeholders, gathering feedback and market insights to continuously improve activation programs and support models.
• •Establish and manage activation planning, intake, communication, and feedback processes that improve coordination across societies, GSRO, and Marketing teams.

Brand Governance & Quality Assurance

• •Support the consistent application of CFA Institute brand standards across society marketing activities by providing practical guidance, resources, and consultation to society teams.
• •Partner with appropriate stakeholders to coordinate brand reviews, approvals, and risk mitigation processes while balancing local flexibility with enterprise brand requirements.
• •Identify recurring compliance challenges and collaborate with stakeholders to improve guidance, training, templates, and support resources.

Capability Building & Knowledge Sharing

• •Design and support training programs, office hours, webinars, workshops, Society Leadership Conference content, and self-service resources that strengthen society marketing and brand activation capabilities.
• •Promote adoption of available resources while sharing best practices, case studies, and successful activation approaches across the society network.
• •Own and continuously improve the Society marketing asset ecosystem, including maintenance of digital asset management platforms, ensuring brand resources, templates, toolkits, and campaign materials remain current, accessible, and organized.

Measurement & Continuous Improvement

• •Define and track adoption, participation, activation quality, engagement, and other agreed-upon success measures for society marketing initiatives and programs.
• •Evaluate activation outcomes and identify opportunities to improve effectiveness, increase adoption, strengthen society participation, and expand successful approaches across additional markets.
• •Support the development of reporting and insight-sharing practices that demonstrate the impact of society activation efforts and inform future planning.

Vendor & Resource Management

• •Manage assigned vendors, agencies, budgets, timelines, and project deliverables associated with society activation initiatives.
• •Ensure that external resources and agency engagements support scalable capability development, knowledge transfer, and sustainable society activation outcomes.

Compensation & Benefits

• •Expected salary range: $93,000 - $140,000 per year
• •Eligibility for an annual incentive bonus
• •12% employer contribution to a 401(k) or pension plan
• •Comprehensive medical benefits package
• •Generous time off, flexible work options, and wellbeing and development programs

About CFA Institute

CFA Institute is the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we promote professional growth, uphold ethical standards, and help advance better financial markets.