Full-time remote Digital Marketing Specialist role focused on managing and optimizing Google Ads, SEO, and social media campaigns. The position requires hands-on execution across paid advertising (Search, Display, Remarketing, Performance Max), organic growth through SEO optimization, and social media engagement across LinkedIn, Instagram, and Facebook. Key responsibilities include campaign optimization, keyword research, performance analysis using GA4 and analytics tools, A/B testing, and conversion rate optimization. The role emphasizes data-driven decision-making and measurable business impact with 3+ years of digital marketing experience required.
Digital Marketing Specialist
Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote | U.S. Hours
Position Type
Full-Time, Remote
•Working Hours
•U.S. Business Hours
•About the Role
At Pavago, one of our clients is hiring a hands-on
What You’ll Own
Google Ads & Paid Search – Primary Focus
Build, manage, and optimize Google Ads campaigns across:
•Search
•Display
•Remarketing
Performance Max (PMax)
Manage campaign execution, including
•Keyword research
•Audience targeting
•Campaign and ad group structure
•Budget allocation
•Bidding strategies
•Campaign scaling
Write and test
Headlines
Ad copy
CTAs
Creative variations
•Continuously monitor and optimize
•CPC
•CTR
•CPA
•Conversions
•ROAS
Identify performance gaps and implement data-backed improvements to increase campaign efficiency.
•SEO & Organic Growth
•Conduct keyword and competitor research using
•SEMrush
•Ahrefs
•Google Search Console
•Optimize
•Metadata
Page titles
Headings
•Internal linking
•Website content
On-page SEO
Support
•Technical SEO improvements
•Content optimization
•Organic growth initiatives
Monitor
•Keyword rankings
•Organic traffic
•Search visibility
•Keyword opportunities
•Identify content gaps and opportunities to increase qualified organic traffic.
•Social Media Management & Engagement
•Manage day-to-day engagement across
•LinkedIn
•Instagram
•Facebook
•Support
•Content scheduling
•Caption writing
•Post optimization
Comments and DMs
Audience interactions
Engagement
•Follower growth
•Audience activity
•Content performance
•Collaborate with internal teams on content and campaign execution while maintaining a consistent and professional brand presence.
•Reporting & Analytics
•Monitor performance across
•Google Ads
•SEO
•Organic traffic
•Social media
Analyze data using
Google Analytics 4 (GA4)
Google Ads
Meta platforms
•SEMrush
•Ahrefs
•Google Search Console
•Prepare
•Performance reports
•Campaign summaries
•Optimization recommendations
•Actionable marketing insights
•Maintain organized documentation of campaign changes, tests, results, and performance updates.
Testing & Conversion Optimization
•Test new ad copy, headlines, CTAs, and audience segments
•Conduct A/B testing where appropriate
•Identify landing page and conversion bottlenecks
•Recommend improvements based on campaign and user data
•Scale successful campaigns while maintaining efficiency
•Continuously improve lead generation and conversion performance
What Makes You a Strong Fit
You
•Combine analytical thinking with hands-on execution
•Enjoy optimizing campaigns and improving performance metrics
•Understand both paid and organic digital marketing
•Proactively identify growth opportunities
•Make decisions based on data rather than assumptions
•Care about leads and conversions, not just impressions
•Strong keyword research and campaign optimization skills
•Strong written English and copywriting ability
•Ability to analyze performance data and make optimization decisions
•Strong attention to detail and organization
•Ability to work independently during U.S. business hours
Nice to Have
Experience managing multiple client accounts
•Background in
•SaaS
•E-commerce
B2B marketing
Experience with
•A/B testing
•Landing page optimization
•Conversion Rate Optimization (CRO)
Familiarity with
•Content marketing
•Marketing automation
•Email marketing workflows
Tools & Platforms
In short
You continuously improve traffic, engagement, lead generation, and conversions across paid and organic digital channels.
Key Metrics for Success
Paid Advertising
•Return on Ad Spend (ROAS)
•Cost Per Acquisition (CPA)
•Cost Per Click (CPC)
•Click-Through Rate (CTR)
Conversion Rate
Lead generation
SEO
•Organic traffic growth
•Keyword ranking improvements
•Search visibility
•Qualified organic traffic
Social Media
•Engagement growth
•Audience/follower growth
•Responsiveness to comments and DMs
•Content performance
Overall
•Accurate and actionable reporting
•Consistent campaign optimization
•Improved conversion performance
•Efficient use of marketing budgets
Why This Role Stands Out
•Strong ownership across Google Ads, SEO, and social media
•Hands-on role with measurable business impact
•Exposure to both paid and organic acquisition
•Opportunity to test and optimize campaigns continuously
•Performance-focused environment with meaningful autonomy
•Fully remote work environment
•Growth opportunities into
•Performance Marketing Manager
•Growth Marketing Lead
•Paid Media Specialist
•Digital Marketing Manager
•Interview Process
•Initial Screening Call
•Spark Hire Intro Video
•Recruiter Interview
•Final Interview
•Offer & Onboarding
•Apply Now
•If you
•Enjoy optimizing digital campaigns
•Have hands-on Google Ads experience
•Understand SEO and organic growth
•Enjoy managing social media engagement
•Love analyzing and improving performance metrics
•Thrive in execution-focused marketing environments
•This is a strong opportunity to take ownership of paid advertising, SEO, social media, and digital marketing performance in a results-driven remote role.