About the Role

Pavago is placing a Digital Marketing Manager on behalf of one of their clients. This is a full-time, remote position working U.S. business hours (EST). Preferred candidate locations include Pakistan, LATAM, or Eastern Europe.

This is a high-ownership role for a strategic marketer who enjoys building marketing systems while remaining hands-on with campaign execution and optimization. You will own the complete marketing engine from generating demand and building brand awareness to optimizing conversion funnels and driving measurable revenue growth.

What You'll Own

Marketing Strategy and Leadership

• •Develop and execute a comprehensive B2B marketing strategy aligned with company growth objectives.
• •Own the full marketing funnel, from awareness through customer acquisition and retention.
• •Partner closely with leadership and sales to drive pipeline and revenue growth.
• •Build, mentor, and manage internal marketing resources and external contractors.
• •Identify opportunities to improve acquisition, conversion, retention, and customer lifetime value.

Multi-Channel Campaign Management

• •Lead and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads, SEO, Email Marketing, Outbound Campaigns, and Partnerships.
• •Manage campaign budgets to maximize ROI.
• •Oversee messaging, positioning, and creative direction.
• •Ensure consistent branding across every customer touchpoint.
• •Continuously optimize campaign performance.

Demand Generation and Growth

• •Launch campaigns that generate qualified leads and pipeline.
• •Build scalable lead-generation systems.
• •Improve landing pages and conversion funnels.
• •Execute A/B testing across ads, emails, landing pages, and messaging.
• •Collaborate with content, design, sales, and technical teams to execute growth initiatives.
• •Continuously test new acquisition channels and marketing strategies.

Analytics and Performance Reporting

• •Track and optimize key marketing metrics including MQLs, SQLs, CAC, Marketing ROI, website traffic, conversion rates, and lead-to-opportunity conversion.
• •Build dashboards and executive reports.
• •Present actionable insights and recommendations to leadership.
• •Make data-driven decisions that improve marketing performance.

Key Metrics for Success

• •Growth in Marketing Qualified Leads (MQLs)
• •Growth in Sales Qualified Leads (SQLs)
• •Reduced Customer Acquisition Cost (CAC)
• •Improved Marketing ROI
• •Increased website traffic and conversion rates
• •Strong lead-to-opportunity conversion
• •Marketing contribution to pipeline and revenue
• •Increased brand visibility and engagement

Requirements

• •5+ years of experience in B2B marketing, growth marketing, or digital marketing leadership.
• •Proven experience managing Google Ads, LinkedIn Ads, Meta Ads, SEO, Email Marketing, Demand Generation, and Outbound Marketing.
• •Strong experience with HubSpot, marketing automation platforms, and CRM systems.
• •Strong understanding of B2B marketing funnels, lead generation, performance marketing, conversion optimization, and marketing attribution.
• •Experience with marketing analytics and reporting tools.

Nice to Have

• •Experience with Account-Based Marketing (ABM).
• •Experience marketing B2B services or professional services.
• •Familiarity with Salesforce, Marketo, or Outreach.
• •Experience managing agencies, freelancers, or cross-functional marketing teams.
• •Strong brand positioning and storytelling experience.

Tools and Platforms

• •Google Ads
• •LinkedIn Ads
• •Meta Ads
• •HubSpot
• •Google Analytics 4
• •CRM and Marketing Automation Platforms
• •SEO Tools
• •Reporting and Analytics Platforms

Interview Process

• •Application Review
• •Spark Hire Intro Video (3-5 minutes)
• •Initial Interview
• •Technical and Strategic Marketing Interview
• •Final Interview with Leadership
• •Offer and Background Verification

After applying, you will receive an email invitation from Spark Hire to record a short intro video. Please check your inbox and spam folder for this invitation.