6+ years SEO experienceTechnical SEOProgrammatic SEOAEO / AI Search / LLM visibilityPLG / self-serve SaaS SEOSEO-driven conversions & revenueContent strategy ownershipSEO analytics & reportingPerformance marketing collaborationCross-functional collaboration (Product & Engineering)SQL / Python / JavaScriptMarketplace or creator economy experience
Job Description
An SEO Manager position at a fast-growing, product-led technology company in Vancouver. The role focuses on driving organic growth and qualified traffic through technical SEO, programmatic SEO, content strategy, and AI search optimization. The manager will own the complete SEO strategy from discovery through conversion and revenue, working cross-functionally with product, engineering, and content teams. Requires 6+ years of hands-on SEO experience, particularly in PLG/self-serve SaaS environments, with strong technical expertise and proven track record of driving conversions and revenue.
Overview
As an SEO Manager, you will own organic growth for a fast-growing, product-led technology company. You will drive qualified traffic and self-serve user acquisition through technical SEO, programmatic SEO, content strategy, AEO/AI Search, and experimentation.
This role goes beyond rankings and traffic. We are looking for someone who understands how SEO supports a self-serve product journey, from discovery and landing-page conversion through signup, activation, and revenue.
This position is hybrid in Vancouver, BC (3 days per week in office). Candidates based outside Vancouver will be required to relocate.
Responsibilities
•Own the SEO and organic growth strategy, driving qualified traffic, signups, conversions, and revenue.
•Develop SEO strategies for a product-led, self-serve acquisition model, optimizing the journey from organic discovery to product signup.
•Lead technical SEO across site architecture, crawlability, indexing, Core Web Vitals, internal linking, and structured data.
•Build and scale programmatic SEO initiatives targeting high-intent search opportunities.
•Develop AEO/GEO and AI Search strategies to improve visibility across ChatGPT, Google AI Overviews, Claude, Gemini, Perplexity, and other emerging search experiences.
•Own website and content strategy, identifying scalable opportunities based on search intent, user needs, and conversion potential.
•Partner with Product, Engineering, Design, and Content to improve landing pages, user journeys, and organic conversion.
•Own SEO reporting across traffic, rankings, signups, conversions, revenue, and AI visibility.
•Manage external agencies, writers, freelancers, and SEO partners, holding them accountable for measurable outcomes.
•Partner with performance marketing teams and use paid acquisition insights to improve organic growth and overall acquisition efficiency.
Requirements
•6+ years of hands-on SEO experience, including technical SEO and organic growth.
•Experience owning SEO within a PLG, self-serve SaaS, marketplace, or technology company.
•Proven experience driving signups, conversions, customer acquisition, or revenue through SEO, beyond rankings and traffic.
•Strong technical SEO expertise, including site architecture, indexing, crawl optimization, internal linking, schema, and Core Web Vitals.
•Experience building or managing programmatic SEO initiatives at scale.
•Strong understanding of AEO/GEO, AI Search, and LLM visibility.
•Experience owning or managing website content strategy and working with content teams, writers, or external partners.
•Experience working closely with Product and Engineering teams.
•Strong analytical and experimentation skills, including SEO measurement and CRO.
•Experience running performance marketing directly or working closely with performance marketing teams.
•Vancouver-based or willing to relocate.
Preferred Qualifications
•Experience in SaaS, creator economy, marketplaces, or consumer technology.
•Experience with two-sided marketplaces or high-volume self-serve products.
•Experience with GA4, Google Search Console, Ahrefs, Semrush, Screaming Frog, Looker Studio, or similar tools.
•Familiarity with SQL, Python, JavaScript, or AI-powered SEO automation.
Compensation and Benefits
•Base Salary: $110,000 to $140,000 CAD
•2 weeks paid vacation plus holidays
•Paid sick leave
•Annual reviews
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