Overview
itD is seeking a Senior Product Manager to lead the strategy and execution of our SEO, Generative Engine Optimization (GEO), and App Store Optimization (ASO) initiatives. This role will help shape how the company is discovered across traditional search engines, AI-powered search experiences, conversational platforms, and app marketplaces.
The ideal candidate will drive the company's digital discoverability strategy by optimizing content and experiences for emerging generative AI platforms while continuing to strengthen organic search performance. This individual will partner closely with business, design, UX, engineering, and executive stakeholders to define product vision, prioritize investments, and deliver measurable business outcomes.
This is a highly visible role requiring strong product leadership, strategic thinking, and the ability to influence cross-functional teams across both business and technology organizations.
Key Responsibilities
Product Strategy & Leadership
- •Define and maintain company's SEO, GEO, and ASO product strategy, identifying opportunities to drive traffic, engagement, and digital growth.
- •Partner with executive stakeholders to align priorities, balance competing business needs, and establish a clear product vision.
- •Collaborate with Product Management peers to drive best practices across digital channels and assess cross-channel impacts.
- •Identify opportunities where AI can materially improve customer experiences, content discoverability, experimentation velocity, and measurable roadmap outcomes.
SEO, ASO, and AI-Search Discoverability
- •Own discoverability strategy across traditional search, generative AI experiences, conversational platforms, and app marketplaces.
- •Develop and execute strategies that improve visibility within generative AI platforms and conversational search experiences, including ChatGPT, Gemini, Perplexity, and voice assistants.
- •Monitor how AI-powered search engines interpret, summarize, and surface company's content, and continuously refine optimization strategies.
- •Define and track GEO-specific success metrics, including AI-driven traffic, engagement, and brand visibility across AI-generated experiences.
- •Stay current on emerging AI search technologies, trends, tools, and industry best practices.
Roadmap & Delivery
- •Own and prioritize the SEO/GEO product roadmap, partnering with business stakeholders to identify opportunities and define implementation strategies.
- •Lead initiatives from concept through launch, working closely with internal engineering teams and external vendors.
- •Manage SEO/GEO-related incident triage, issue resolution, and backlog prioritization.
- •Maintain a healthy and well-groomed backlog of user stories and requirements.
- •Partner with engineering and vendors to evaluate technical solutions and resolve implementation challenges.
Performance, Insights & Continuous Improvement
- •Analyze quantitative and qualitative data to identify opportunities for product enhancements and roadmap investments.
- •Monitor industry trends across SEO, GEO, ASO, digital experiences, tools, and emerging technologies.
- •Create scalable processes, templates, and frameworks to improve operational efficiency and delivery consistency.
- •Drive continuous improvement through research, experimentation, competitive analysis, and performance insights.
Vendor Management
- •Manage and collaborate with key SEO and discoverability partners, including BrightEdge, Botify, Yext, Ayima, AddStructure (BazaarVoice), Gummicube, Optiversal, and other strategic vendors.
Required Skills & Experience
- •Strong experience developing and executing SEO strategies that drive measurable organic growth for large consumer-facing digital platforms.
- •Demonstrated experience optimizing content and experiences for generative AI engines and conversational search platforms.
- •Understanding of large language models (LLMs), prompt engineering concepts, and their impact on digital discoverability.
- •Strong knowledge of SEO, GEO, technical SEO, and local search principles.
- •Demonstrated hands-on experience using AI tools, reusable skills, and agentic workflows to accelerate product discovery, decision-making, prototyping, and delivery.
- •Proven ability to build or scale AI-enabled solutions, automations, or operating models that drive measurable business outcomes, operational efficiency, or team productivity.
- •Experience leveraging data and analytics to drive product decisions and measure performance.
- •Proven ability to influence stakeholders and lead cross-functional teams in a highly collaborative environment.
- •Strong communication, presentation, and negotiation skills.
- •Experience working within Agile development environments, including sprint planning, backlog management, and release processes.
- •Hands-on experience with Jira and Agile product management practices.
- •Ability to thrive in a fast-paced environment with shifting priorities and multiple stakeholders.
- •Self-starter with strong organizational and execution skills.
Preferred Qualifications
- •Experience with App Store Optimization (ASO).
- •Experience measuring and analyzing AI-driven search performance, conversational traffic, or AI referral channels.
- •Deep understanding of the retail, beauty, or ecommerce customer experience.
- •Experience launching GEO-specific initiatives focused on AI discoverability and conversational search experiences.
Education & Experience
- •Bachelor's degree required.
About itD
itD is part of a new generation of consulting and software development companies that blends diversity, innovation, and integrity with real business results. We are a woman- and minority-led firm. itD offers employees excellent benefits such as medical, dental, vision, life insurance, paid holidays, 401K with matching, and networking and career learning and development programs.