Brown University's School of Professional Studies is seeking a Senior Paid Media Specialist to lead strategy, execution, and optimization of paid advertising campaigns across master's, certificate, and executive education programs. The role involves managing multi-channel paid media campaigns, budget oversight, performance analytics, and providing data-driven insights to support enrollment goals. The position requires 5-7 years of paid media experience, expertise with major advertising platforms, and strong analytics capabilities.
Brown University is a leading research university distinct for its student-centered learning and deep sense of purpose. Our students, faculty and staff are driven by the idea that their work will have an impact in the world.
Brown University offers a flexible work/life balance; summer hours, winter break and a comprehensive benefits package including time off, annual paid holidays, health, dental, vision, tuition assistance, retirement, wellness, employee discounts and more.
The School of Professional Studies (SPS) brings a Brown education to new audiences of learners focused on the development of skills and knowledge necessary for professional success and leadership. SPS leverages Brown's intellectual centers of excellence, rigorous teaching, and developmental approach to learning across a range of programs, including master's, certificate, and executive education offerings.
The School of Professional Studies seeks a Senior Paid Media Specialist to join its marketing team. This role leads the strategy, execution, and performance optimization of paid advertising initiatives across a broad and expanding portfolio of master's, certificate, and executive education programs.
Reporting to the Director of Marketing and Communications, the Senior Paid Media Specialist is independently responsible for the planning, management, and optimization of paid media campaigns in direct support of enrollment objectives, including budget oversight and channel performance. This role partners closely with the Visual Designer and Communications Specialist to implement high-performing ad creative and messaging, and collaborates with the SPS CRM administrator to ensure accurate data tracking and lead source attribution.
A core focus of this role is performance analytics and reporting. The Senior Paid Media Specialist maintains and evolves dashboards aligned to core KPIs and delivers regular performance insights to program leadership, translating campaign results into clear, actionable recommendations that improve outcomes.
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