TOPdesk is seeking a Partner Marketing professional to build and scale their global partner marketing program from the ground up. The role involves developing partner marketing strategy, executing co-marketing campaigns, managing partner relationships, and optimizing programs based on ROI and pipeline impact. This is a strategic and hands-on position requiring B2B partner/channel marketing experience in SaaS or tech, with opportunity to create scalable processes and playbooks while collaborating across partnerships, sales, and demand generation teams.
Overview
TOPdesk is looking for a Partner Marketing Manager to build their global partner marketing program from the ground up. This is a greenfield opportunity to shape strategy, processes, and co-marketing programs within a young channel partner program. You will work closely with Partnerships, Field Marketing, Demand Generation, and Sales.
What You'll Do
•Develop the global partner marketing strategy and build scalable structures, playbooks, and co-marketing programs
•Plan and execute campaigns, webinars, events, and content together with partners
•Own the global partner marketing calendar and create toolkits that enable partners to run programs independently
•Manage partner relationships from a marketing perspective, from onboarding through ongoing activation
•Work with Field Marketing and Demand Generation to align partner programs with regional needs and pipeline goals
•Own partner-sourced and partner-influenced pipeline, KPIs, and reporting, and optimise programs based on performance and ROI
•Partner with Rev Ops to ensure clean partner attribution in Salesforce and share relevant insights with Marketing, Partnerships, and Sales
What You Bring
•Experience in B2B partner or channel marketing, ideally within SaaS, software, or a similar tech environment
•Experience building or scaling partner programs and an understanding of ecosystems such as resellers, technology, integration, or referral partners
•A strategic and hands-on approach: you develop concepts and turn them into campaigns and programs
•Confidence working with marketing data, pipeline, attribution, and ROI
•Strong relationship management skills with external partners and internal stakeholders
•A builder's mindset, initiative, and enthusiasm for creating structure from the ground up
•Excellent English communication skills and confidence working in an international environment
Nice to Have
•Experience with Salesforce, HubSpot, or PRM platforms
•Experience with enterprise software, ITSM, or a technical B2B environment
•International or multi-region partner marketing experience
•German language skills
You could also be a great fit if you currently work as a Channel Marketing Manager, Alliance Marketing Manager, or in Field or Demand Marketing with a strong partner focus.
What's in It for You
•A strong focus on personal development, including a 10% time and budget allocation for your own growth
•A hybrid working environment built on freedom, trust, and responsibility
•An open, informal, and supportive culture with collaboration across national borders
•Excellent employment conditions
How to Apply
Apply with your CV and a short motivation letter. Include an example of how you gave both people and technical direction to a team and what it shipped as a result.
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