Overview

Action Day Schools is looking for a talented and experienced Digital Marketing Specialist to join our marketing team. For nearly 60 years, Action Day Schools has been a trusted part of the Bay Area community, providing high-quality early education, private elementary and middle school, and enrichment programs for children and families.

This is a full-time, on-site position working from our Corporate Office in West San Jose. It combines digital marketing strategy, analytics, vendor management, project management, and hands-on execution.

We are looking for someone who is confident and proactive, but also collaborative and relationship-focused. Someone who can look at the bigger picture, keep projects moving, and is not afraid to jump in and help with the details when needed.

Key Responsibilities

• •Manage relationships with our digital advertising agency and other marketing vendors, ensuring projects stay on track and our marketing investments are being used effectively
• •Review digital advertising performance across Google, Meta, and other channels, working with agency partners to identify opportunities for continued optimization
• •Manage relationships with digital platforms and partners including Yelp, Niche, PrivateSchools.com, Bay Area Parent, and others
• •Partner with our SEO agency to support SEO strategy, website optimization, keyword opportunities, and content development
• •Create and coordinate digital content as needed, including promotional emails, website copy, blog posts, and other marketing communications
• •Oversee social media strategy and support the team members responsible for day-to-day content creation and posting
• •Track and report on social media engagement, digital campaign performance, lead generation, website activity, and other key marketing metrics
• •Analyze marketing spend and performance across channels and make recommendations to improve results and maximize our investment
• •Manage marketing projects from planning through completion, coordinating with internal team members, vendors, and partners to keep timelines and deliverables on track
• •Help identify new marketing opportunities and bring forward ideas that strengthen awareness, engagement, lead generation, and enrollment
• •Jump in where needed to support the marketing team, whether that means leading a larger initiative or helping execute a smaller, time-sensitive project

Compensation

$90,000 - $98,000 per year

What You Bring

• •Bachelor's degree in Marketing, Communications, Graphic Design, Business, or a related field
• •3-5+ years of digital marketing experience
• •Strong understanding of digital advertising, SEO, social media, email marketing, websites, and digital analytics
• •Experience working with and managing marketing agencies, vendors, or outside partners
• •Ability to understand marketing data and translate it into clear recommendations and next steps
• •Strong project management, organization, and follow-through
• •Excellent written and verbal communication skills
• •Strong emotional intelligence and the ability to build positive, productive relationships with different personalities and teams
• •A proactive mindset and willingness to take ownership, solve problems, and follow through
• •Comfortable moving between big-picture strategy and hands-on marketing needs
• •Ability to manage multiple priorities while maintaining strong attention to detail
• •Experience with Google Analytics, Google Tag Manager, WordPress, or similar platforms is a plus

Benefits

• •Vacation, sick, and holiday pay including a paid holiday closure in late December
• •Medical, dental, and vision coverage
• •401k
• •FSA
• •Long Term Disability
• •Life Insurance
• •Childcare and Private Education Tuition Discount Benefits