2+ years digital marketingEmail marketingPaid search & paid socialMarketing automationGoogle AnalyticsLead generation & conversion funnelsLanding page optimizationSocial media marketingCopywritingData-driven analyticsStrong English communication
Job Description
Full-time remote Digital Marketing Specialist role focused on executing multi-channel campaigns including email marketing, paid advertising, social media, and lead generation. The position involves managing marketing automation workflows, optimizing landing pages, analyzing campaign performance, and collaborating with sales to improve lead quality and conversions.
About the Role
Pavago is hiring a Digital Marketing Specialist on behalf of one of their clients. This is a hands-on, full-time remote role focused on executing multi-channel campaigns that generate leads, improve conversions, and drive measurable business growth. You will work closely with sales to improve lead quality and campaign performance.
What You'll Do
•Plan, launch, and optimize digital marketing campaigns
•Manage email marketing and lead-nurture campaigns
•Support paid search and paid social campaigns
•Create and optimize landing pages and campaign assets
•Coordinate content across social media channels
•Maintain marketing automation workflows
•Monitor website traffic, leads, and conversion performance
•Analyze campaign results and recommend improvements
•Collaborate with sales to improve lead quality and conversion
•Test messaging, campaigns, and funnels to improve performance
Requirements
•2+ years of digital marketing experience
•Hands-on experience with email marketing, social media, paid advertising, and digital analytics
•Familiarity with Google Analytics and marketing automation tools
•Strong understanding of lead generation and conversion funnels
•Strong analytical and copywriting skills
•Comfortable tracking campaign performance and making data-driven improvements
•Ability to execute independently in a remote environment
•Strong written and verbal English communication
What Success Looks Like
•Consistent growth in qualified leads
•Improved campaign and landing page conversion rates
•Strong email and nurture campaign performance
•Efficient paid media execution
•Reliable marketing automation workflows
•Better lead quality and sales conversion
Interview Process
•Initial Screening Call
•Spark Hire Video Interview
•Recruiter Interview
•Client Interview
•Offer and Onboarding
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