About Blend

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy.

Why This Role Exists

Blend's marketing function has grown into a global operation that spans the full marketing funnel, from brand and market perception through demand and pipeline. We are looking for a senior marketing leader to partner with the Head of Global Marketing to drive impact.

Blend has a clear identity and a real point of view. This role takes that foundation and expands it. The goal is to make the story land harder in the markets we are going after and extend it into the categories and regions we are moving into next, with tangible impact on the business. That means shaping how we describe ourselves, holding the through-line across various areas that reach the market, and making sure the story is consistent whether it shows up in an analyst evaluation, a press release, a conference stage, or with our partners and clients.

The shape of this role will evolve as the business does. Today the center of gravity sits in business storytelling: translating growth objectives into a narrative the market believes, and making sure it holds up wherever Blend is evaluated. Over time it is likely to expand into growth priorities like events, partner marketing, and demand.

Where You Will Have Impact

Our approach is account-based. We put focused energy against a defined set of target accounts and named markets, which means the narrative, the campaigns, the events calendar, the partner motions, and the regional plans all have to point in the same direction.

Market Narrative and Strategic Consistency

• •Sharpen how Blend describes itself in market, including category positioning, differentiation against competitors, and the through-line that connects thought leadership
• •Own the messaging architecture that campaigns, events, sales enablement, executive communications, and partner materials all draw from
• •Establish editorial standards and governance that keep the story consistent across regions, functions, and channels
• •Serve as the editorial check on the work that carries the most reputational weight: press releases, analyst responses, executive bylines, and launch narratives
• •Define success metrics, track and develop reporting that supports decisions made in this area and their expected or actual impact to the business

Reputation and Market Perception

• •Own how the business storyline lands publicly through earned media, thought leadership, and executive visibility
• •Guide the analyst relations approach alongside the Head of Global Marketing and senior leadership: which evaluations to pursue, what to say in them, and how to build durable standing with the firms that define the category
• •Turn client outcomes into credible, well-sourced proof that carries weight with buyers, analysts, and media

Growth Capacity and Planning

• •Partner with the Head of Global Marketing on the annual and quarterly plan, translating company growth priorities into sequenced, resourced marketing work
• •Own the measurement framework for your areas: what we are accountable for, how it is tracked, and how it gets reported to the executive team and the board
• •Bring rigor to investment decisions, including where to spend, where to stop, and what tradeoffs we are making
• •Build the growth capacity that makes the storyline usable through enablement, client-facing materials, and proof that moves an account conversation forward
• •Align the events calendar and partner motions to the same storyline and the same target accounts

Team Leadership and Global Operating Consistency

• •Lead a group of marketers spanning communications, content, design, and enablement, and grow the team as the plan requires
• •Coach senior individual contributors and managers, set performance expectations, and build a bench
• •Bring resources and operating consistency to global teams through shared knowledge, shared content, and reuse that compounds across regions
• •Run the cadence that keeps a distributed global team aligned and engaged
• •Push the function's AI-native operating model forward, using the tooling and knowledge infrastructure the team is building

What We Are Looking For

• •A track record of owning a significant piece of a marketing organization and being accountable for its results
• •Depth in brand, corporate communications, or integrated marketing, with earned media experience and analyst relations exposure
• •Genuine editorial judgment: ability to identify strong writing, improve it, and teach others to see the difference
• •Scope that has spanned multiple marketing disciplines, with comfort operating outside your deepest area of expertise
• •Fluency in the technology industry and how technical narratives can show up in market with accuracy, credibility, and differentiation
• •Comfort in professional services, or a clear pattern of learning a new industry fast and earning credibility quickly
• •Experience managing marketers and hiring senior people
• •Executive presence with a CEO and senior leadership team, and the judgment to know when to decide and when to escalate
• •The temperament for a role that will change, bringing structure to things that do not have it yet

What Would Set You Apart

• •Experience within service-based business, technology industry, and the partner ecosystem, especially how service partners work with technology hyperscalers
• •Having built or scaled a marketing function through a growth or transaction cycle
• •Practical, hands-on use of AI in your own marketing work
• •Experience marketing across LATAM or EMEA, or working across languages and regional buying cultures
• •Experience with a rebrand, repositioning, or category-definition effort
• •Established relationships with Forrester, Gartner, Everest Group, or similar analyst firms

Compensation and Benefits

The starting pay range for this role is $190,000 - $210,000. Actual compensation within the range will be dependent on relevant experience, skills, certifications, training, and location. Blend360 also offers a competitive benefits program including medical, dental, vision, 401K, PTO, paid holidays, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.