Doonails, a fast-growing beauty startup, is seeking a Senior Influencer Marketing Manager (m/w/d) for the DACH region. The role involves leading influencer marketing strategy and execution, managing creator relationships, negotiating partnerships, overseeing campaign performance, and managing a monthly budget. The ideal candidate has 2-4 years of performance-driven influencer marketing experience, strong budget management skills, expertise in social platforms (especially Instagram), familiarity with influencer marketing tools, and excellent German/English communication abilities. The company offers competitive compensation, remote work flexibility, professional development opportunities, and various employee benefits.
About Doonails
Doonails is a fast-growing beauty startup revolutionizing the manicure world. With innovative products, a strong community, and presence in an online shop as well as leading retail partners, Doonails brings studio quality directly into homes — simple, fast, and stylish.
The Role
As Senior Influencer Marketing Manager, you will take ownership of the operational management, strategy, and further development of influencer marketing activities in the DACH region. With your own monthly budget, you will execute performance-oriented campaigns and serve as the connecting element between creators, the marketing team, and the Doonails brand.
Responsibilities
Sourcing
•Scout relevant creators independently and select them based on brand fit and target audience.
Network
•Maintain active contact with cooperation partners and develop reliable, long-term partnerships.
Negotiation
•Lead price negotiations and close cooperations independently.
Campaign Management and Budget Responsibility
•Plan, execute, and continuously optimize performance-oriented creator campaigns.
•Manage your own monthly budget with full accountability.
Reporting
•Evaluate cooperations based on relevant KPIs and derive optimization measures.
Requirements
•At least 2 to 4 years of professional experience in performance-driven influencer marketing on the brand or agency side, ideally in e-commerce and the beauty sector.
•Proven experience managing large budgets with a strong understanding of numbers.
•In-depth knowledge of Instagram; TikTok and YouTube are advantageous.
•Proficiency with common influencer marketing tools such as Storyclash and Linkster.
•First experience with AI tools is a plus.
•An existing network that can be activated directly is ideal.
•High degree of personal responsibility, hands-on mentality, and strong organizational skills.
•Very good German and English language skills, both written and spoken.
What We Offer
•Fair compensation adjusted to your qualifications and experience.
•A genuine ownership role with a high degree of trust and creative freedom.
•100% remote work within Germany, with flexible working arrangements.
•Growth potential with the opportunity to contribute ideas directly.
•1,300 EUR annual learning and development budget.
•Access to Nilo Health for mental wellbeing support.
•Urban Sports Club membership.
•Co-working space or home office equipment costs covered.
•Team events across Europe.
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