About the Role

Pavago is hiring an SEO Specialist on behalf of a client to improve search visibility, increase organic rankings, and drive sustainable inbound traffic and conversions. This is a full-time, remote position working U.S. client business hours.

This is a hands-on SEO role covering technical SEO, keyword strategy, on-page optimization, content SEO, link building, and performance analytics. You will work closely with content, marketing, design, and development teams to ensure websites are technically healthy, search-friendly, authoritative, and continuously improving.

What You'll Own

Keyword Research and SEO Strategy

• •Conduct in-depth keyword research using SEMrush, Ahrefs, and Google Keyword Planner
• •Map keywords according to search intent, user behavior, and buyer journey stages
• •Identify ranking opportunities, content gaps, competitor weaknesses, and high-value search terms
• •Build SEO strategies aligned with organic traffic, lead generation, and conversion goals
• •Prioritize SEO opportunities based on potential business impact

On-Page SEO and Content Optimization

• •Optimize title tags, meta descriptions, headings, URLs, internal links, and image alt text
• •Implement structured data and schema markup where applicable
• •Conduct content audits and identify pages requiring optimization, consolidation, or expansion
• •Ensure content balances search optimization with readability and brand voice
• •Optimize landing pages and existing content for rankings and conversions

Technical SEO

• •Conduct technical audits using Screaming Frog, Sitebulb, SEMrush, and similar tools
• •Identify and resolve crawl errors, indexation issues, duplicate content, broken links, redirect problems, and canonicalization issues
• •Manage and optimize XML sitemaps, robots.txt, canonical tags, and crawl architecture
• •Improve Core Web Vitals, page speed, mobile usability, and overall technical performance
• •Collaborate with developers to prioritize and implement technical fixes

Off-Page SEO and Link Building

• •Develop scalable, ethical backlink strategies
• •Execute outreach through partnerships, guest posting, digital PR, and relevant industry opportunities
• •Monitor backlink profiles and identify low-quality or potentially harmful links
• •Support backlink cleanup or disavowal when appropriate
• •Improve website authority and organic trust signals over time

Analytics and SEO Reporting

• •Monitor keyword rankings, organic traffic, search impressions, engagement, leads, and conversions
• •Use Google Analytics and Google Search Console to analyze performance
• •Build reporting dashboards using Looker Studio, Power BI, or similar platforms
• •Prepare weekly and monthly SEO reports with clear insights and recommendations
• •Adjust strategies based on performance data, search trends, and algorithm changes

Cross-Functional SEO Support

• •Partner with writers to create SEO-focused content
• •Collaborate with developers on technical implementation
• •Support marketing and design teams with landing page optimization
• •Provide SEO guidance during website redesigns, site migrations, product launches, and new content initiatives
• •Ensure SEO considerations are incorporated early into website and marketing projects

Key Metrics for Success

• •Organic traffic and search impression growth
• •Growth in Page 1 and Top 3 keyword rankings
• •Increased organic leads and conversion rates
• •Improved Core Web Vitals and technical site health
• •Reduction in crawl, indexing, and other technical SEO issues
• •Growth in high-quality backlinks and domain authority
• •Positive ROI from organic search initiatives

Interview Process

• •Initial Phone Screen
• •Video Interview with Pavago Recruiter
• •Practical SEO Assessment (Site Audit or SEO Strategy Exercise)
• •Client Interview with Marketing Leadership
• •Offer and Background Verification

After applying, you will receive an email invitation from Spark Hire to record a short Intro Video. This video completes your application and can be recorded at your convenience. Only your final submission will be reviewed.