Overview

Our client is an established digital marketing agency that has spent over 15 years helping businesses across the United States dominate search engine results. Based in Colorado, the team provides a comprehensive suite of services including expert SEO, paid ad campaigns, web development, and review management. They serve a diverse portfolio of clients ranging from medical and legal professionals to contractors and B2B firms by replacing cookie-cutter templates with custom, data-driven marketing plans.

This is a high-impact, player-coach opportunity to lead a mature SEO program into the next generation of search. As a senior leader on the team, you will inherit an established portfolio and have the autonomy to shape the agency's strategy across Local Search and AI Engine Optimization (AIEO).

Key Responsibilities

• •Own the overarching Local SEO and AIEO strategy, ensuring clients dominate both traditional Map Packs and emerging AI-driven search experiences like Google AI Overviews and ChatGPT
• •Mentor and provide technical direction to a talented SEO team, setting priorities, reviewing deliverables, and maintaining high quality-control standards
• •Develop and continually update agency SOPs covering technical SEO, content architecture, entity optimization, and automated workflows
• •Manage and troubleshoot Google Business Profiles at scale, including complex cases involving suspensions, reinstatements, and multi-location optimization
• •Research and implement AI-powered tools to improve research, analysis, and content workflows, distinguishing meaningful technical developments from industry hype
• •Define meaningful KPIs that connect organic visibility and Google Business Profile engagement directly to client leads and revenue
• •Act as a strategic lead on key accounts, presenting performance data and collaborating across departments including Paid Search, Dev, and Content to ensure holistic client success

Requirements

• •At least 4 years of hands-on SEO experience with a focus on local and multi-location search (7+ years required for Director-level consideration)
• •Must be based in North America and able to work North American time zones
• •Deep knowledge of local ranking factors including citations, NAP consistency, local link acquisition, and location page strategy
• •Demonstrated understanding of generative search, structured data, and topical authority within the context of AI-search experiences
• •Strong command of technical SEO including audits, crawlability, schema implementation, and site architecture
• •Experience managing SEO professionals or serving as the strategic lead across a diverse portfolio of clients
• •Previous experience in an agency environment, specifically working with multi-location brands, home services, or medical clients
• •Substantial experience with Google Search Console, GA4, Semrush or Ahrefs, Screaming Frog, and local-specific tools like BrightLocal or Local Falcon

Nice to Have

• •Technical familiarity with Next.js frameworks
• •Working knowledge of HTML, CSS, and JavaScript
• •Experience with WordPress builders like Elementor or Divi

Role Details

• •Role Type: Full-time
• •Fully remote, work from anywhere within North American time zones
• •Salaries vary by client and candidate preference