Overview

Chatham Ridge is seeking a high-performing Senior Living Sales and Marketing Director. You will be responsible for leading all sales and marketing activity, including community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing. The objective of this role is to support prospective residents and their family members as they evaluate senior care options and to help them understand that Chatham Ridge is the best senior housing option for them.

Responsibilities

• •Develop and implement comprehensive sales strategies to drive occupancy success.
• •Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs.
• •Plan and implement marketing activities and events.
• •Monitor and maintain budget.
• •Collaborate with ED and RSDM to determine advertising needs and implement accordingly.
• •Meet all monthly sales activity standards including follow up calls, professional sales calls, event planning, and monthly lead bank mailings.
• •Meet the community's move-in and census goals each month or identify barriers for meeting the goals.
• •Respond and follow up to inquiries in a positive and timely manner.
• •Develop a strong network of professional and agency referral sources.
• •Host and attend community events and develop positive community relations.
• •Research and maintain information on local competition including rates, specials, and services.
• •Implement and monitor a move-in system to ensure all resident records are complete prior to admission.
• •Maintain new residents and inquiries in the Move-In database.
• •Prepare and distribute mailings to prospective and current residents.
• •Provide required information and communicate effectively with other team members about move-in activity and resident and family needs.
• •Complete weekly and quarterly census reports.
• •Select and order promotional supplies while staying within budget.
• •Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate.
• •Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy.

Requirements

• •Proven sales executive experience, meeting or exceeding targets.
• •Proven ability to drive the sales process from inquiry to close.
• •Ability to articulate the distinct aspects of senior living offerings and position against competitors.
• •Ability to work well with others and promote a team environment.
• •Excellent listening, negotiation, and presentation skills.
• •Excellent verbal and written communication skills.

Benefits

• •Health Care Plan (Medical, Dental, and Vision)
• •Retirement Plan (401k)
• •PTO for full time positions
• •Short and Long-Term Disability Insurance
• •Life Insurance
• •Career Advancement Opportunities