Who We Are

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio.

As a people-first firm, we value diversity in backgrounds and experiences. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next.

A Day in the Life

The Paid Advertising Strategist is responsible for owning the execution, performance, and growth of campaigns within their book of business. They are oriented towards the clients' business success, tying their efforts to the greater business goals. They are self-starters and autonomously own their responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix. They are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.

Proficiency in spoken and written English at an advanced level is required for this role.

Key Responsibilities

• •Full ownership and execution of performance marketing via paid social and paid media native platforms including Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads
• •Effectively execute campaign builds and production A-Z with redundancy across channels and 100% on-time delivery
• •Lead execution of optimizations with regard to performance improvements relative to goals
• •Manage all client budgets and advise on budget changes based on expertise with accurate budget pacing
• •Conduct sufficient QA to ensure no errors that would yield a negative impact to client revenue
• •Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests
• •Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation
• •Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention
• •Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items
• •Deliver weekly client progress recaps outlining performance insights and future recommendations
• •Maintain consistent upkeep of client testing roadmaps and project management of next steps
• •Demonstrate complete understanding of the marketing funnel and how to execute via paid social and paid media
• •Utilize and leverage Power Digital's Nova ecosystem as it relates to the role
• •Navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• •Own performance reporting and strategy communication
• •Leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• •Employ AI technologies to enhance and optimize business processes

Role Requirements

• •2-3 years of digital marketing experience; 1-2 years in an agency setting
• •Minimum 2-3 years of hands-on experience with at least 2 or more paid advertising channels including Google, Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other applicable paid advertising networks
• •Experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
• •Proficiency in Google and Microsoft Office Suites
• •Proficiency in Google Analytics
• •Strong understanding of full-funnel marketing
• •Strong written and verbal communication skills
• •Strong organizational and project management skills
• •Self-motivated with a strong desire to succeed
• •Confident with client-facing presentations and communication
• •Strong work ethic and ability to learn quickly and independently

Key Performance Indicators

• •Managing a full workload indicated by $28K revenue per employee
• •90% client retention, evaluated biannually
• •Team retention of 95% (for direct reports if applicable)

Most Important Things

• •Excellence in channel production and account performance
• •Cross-channel collaboration
• •Internal communication