About Accor

Guided by the purpose of Pioneering the Art of Responsible Hospitality, Connecting Cultures, with Heartfelt Care, Accor empowers every team member to bring their passion and creativity to life. With an expansive portfolio of iconic hotels and brands, Accor offers boundless opportunities for career advancement and professional development across the globe.

Role Overview

The Marketing and Communications Manager is responsible for executing marketing and PR strategies, maintaining brand consistency, managing media relations, and coordinating multi-channel campaigns across the hotel's departments including F&B, Rooms, Spa, Leisure, and MICE.

Execution and Organizing

• •Execute annual marketing and communications plans, aligning activities with department budgets, ROI targets and wider business objectives.
• •Monitor industry, cultural, and travel trends and conduct competitive analysis.
• •Execute public relations activities for the hotel based on its marketing goals.

Brand Identity and Communications

• •Ensure brand consistency across all guest touchpoints including signage, collateral, guest experiences, events, B2B and B2C channels.
• •Coordinate with design and production agencies for timely delivery of marketing materials, hotel gifts and media giveaways.
• •Implement global and regional brand campaigns using provided guidelines and assets.
• •Maintain and create visual assets including photography, videography and graphics for marketing and PR.

Public Relations and Media Relations

• •Execute PR and media activities per annual strategy, covering F&B, Rooms, Spa, Leisure, and MICE.
• •Update media kit with fact sheets, executive bios, imagery, and brand content.
• •Support press events, visits, and familiarization trips to boost hotel exposure.
• •Draft news releases, articles, and executive statements to enhance brand storytelling.
• •Maintain media databases, mailing lists, and clipping reports for monitoring and planning.
• •Respond promptly to media inquiries and assist with crisis communication protocols.

Campaign Development and Execution

• •Implement multi-channel campaigns aligned with annual plans and brand guidelines.
• •Support brand activations, sponsorship, media partnerships, events, and experiences.
• •Track campaign performance and recommend optimizations based on data insights.

Agency and Partner Management

• •Handle daily communication with creative and PR agencies on scope, timelines, and budgets.
• •Coordinate hotel participation in promotions, tourism board campaigns, events and collaborations.

Financial and Performance Management

• •Track marketing expenses and manage the MarComm budget.
• •Prepare regular reports on campaign performance, media coverage and ROI for leadership review.

Operations and Administration

• •Collaborate with Sales, F&B, Spa, Rooms, Loyalty and Events to align marketing and communications initiatives with operational needs.
• •Support talent and culture in managing the hotel's LinkedIn presence, amplifying media coverage and executive thought leadership.
• •Maintain an organized archive of marketing materials, media assets, and key reports.
• •Distribute monthly calendars, media schedules, and campaign performance reports.
• •Conduct daily media monitoring, compile clipping files, and share summaries with leadership and PR teams.

Qualifications and Requirements

• •Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• •3 to 5 years of hands-on Marketing and PR experience, preferably in hospitality or a consumer-focused industry.
• •Strong copywriting and editing skills with attention to detail.
• •Experience managing agency relationships and coordinating multi-channel campaigns.
• •Ability to work effectively in a fast-paced, team-oriented environment.
• •Knowledge of brand communication tools and platforms.
• •Experience in media relations, press release writing, event planning, content creation, and managing design and production of marketing collaterals.
• •Familiarity with basic design software such as Canva and Adobe Suite.
• •Understanding of branding, public relations, storytelling, guest engagement, and cross-functional campaign coordination.
• •Experience managing marketing agencies and creative vendors is a plus.
• •Prior experience working in the hospitality field is an asset.
• •Fluency in English is required; additional languages are a plus.