Overview

This is a senior brand and communications leadership role responsible for shaping a unified brand across education, live entertainment, and commercial partnerships. You will translate a mission centered on human connection, presence, attention, and digital wellbeing into a compelling and differentiated market narrative.

The role combines high-level brand strategy with hands-on creative, content, communications, and event execution. You will lead a lean internal team while collaborating closely with sales, education, artist relations, and commercial stakeholders, and oversee agencies, freelancers, and production partners.

This is a highly visible player-coach opportunity for a builder who enjoys operating in an ambitious, fast-moving environment.

Accountabilities

• •Own the overarching brand platform, positioning, messaging, voice, and creative standards across multiple business segments, ensuring the organization presents one coherent and recognizable story.
• •Lead company-wide communications, including media and public relations, executive communications, thought leadership, and the external point of view on presence, attention, and digital wellbeing.
• •Personally write, edit, and shape high-impact communications and creative work across websites, campaigns, social media, executive materials, and other key brand touchpoints.
• •Develop and maintain scalable brand guidelines, voice-and-tone standards, creative systems, and processes that support consistent execution as the organization grows.
• •Direct creative and content development across campaigns, brand films, photography, design, editorial content, and social media, working closely with internal and external creative talent.
• •Own the digital and social presence from strategy and editorial planning through content creation, publishing, and performance refinement.
• •Establish and protect a high creative-quality bar, reviewing work from internal teams, agencies, freelancers, and production partners before launch.
• •Lead the brand experience across concerts, festivals, trade shows, school and district events, and partner activations, including hands-on participation at key events.
• •Partner with Sales, Education, and Artist Relations to develop event environments, booths, signage, materials, and activations that reinforce brand standards and support commercial objectives.
• •Identify high-impact launches, partnerships, cultural moments, and other opportunities that can increase brand visibility and influence efficiently.
• •Build and lead a lean internal creative and content/social team while managing external agencies, freelancers, designers, editors, and production partners.
• •Own the brand and communications budget, determining when capabilities should be developed internally versus supported through agencies or freelance specialists.
• •Contribute brand, communications, and market perspectives to broader marketing and company strategy as a member of the Marketing Leadership Team.
• •Act as a trusted internal brand guardian across Marketing, Sales, Product, Education, and other functions, promoting consistency while enabling teams to move quickly.

Requirements

• •Bachelor's degree in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education and professional experience.
• •10 to 15 or more years of progressive experience in brand, communications, creative, or related leadership roles, including responsibility for the brand and/or communications strategy of an entire business.
• •Demonstrated experience building and leading teams and managing agencies, freelancers, and other external creative or communications partners.
• •Proven player-coach approach, with recent hands-on experience personally writing, editing, art-directing, or shaping creative work rather than operating solely as a strategic manager.
• •A strong portfolio demonstrating end-to-end brand building, such as brand platforms, rebrands, launches, campaigns, or other significant brand initiatives, including recent work personally authored or art-directed.
• •Experience in lifestyle, consumer, live entertainment, events, or culture-facing brands is strongly preferred; exposure to education markets or artist, label, or venue relationships is an advantage.
• •Strong strategic communication skills and the ability to build a cohesive brand narrative that can adapt to different audiences without losing clarity or distinctiveness.
• •Excellent creative judgment and strong visual and editorial taste, with the ability to brief, direct, challenge, and elevate designers, writers, agencies, and other creative partners.
• •Strong media instincts and news judgment, with the confidence and credibility to serve as a spokesperson or senior external representative when required.
• •Executive presence and communication skills, with the ability to influence senior leaders, board-level stakeholders, media, partners, and cross-functional teams.
• •Comfortable operating in ambiguous, fast-moving environments with lean resources and a high degree of personal ownership.
• •Strong organizational, project management, and decision-making capabilities, with the ability to manage multiple priorities while maintaining a high quality bar.
• •Willingness and ability to travel as required for live events, trade shows, artist and venue meetings, and other company activities.

Benefits

• •100% employer-paid medical coverage option for employees, with access to 15 or more plan types, including PPO, HMO, and HDHP options.
• •Dental, vision, short-term disability, long-term disability, and life insurance benefits.
• •Generous paid time off to support rest and recharge.
• •12 weeks of paid parental leave.
• •One week of paid company-wide holiday closure at the end of December, plus 11 additional nationally recognized holidays.
• •401(k) retirement plan.
• •Choice of preferred technology tools, including PC or Mac.
• •Hybrid and remote work options.
• •Catered lunch twice a week for hybrid employees.