Sony Europe is seeking a Marketing & Communications Specialist for their Home Entertainment brand to join the Brand & Product Communications team. This fixed-term contract role (until March 2027, with intention to convert permanent) is based in Weybridge and involves managing multi-channel campaigns, coordinating with media agencies, optimizing website content, creating marketing assets, and overseeing product launches across European markets. The role requires experience in paid media, campaign analytics, project management, and stakeholder communication.
Overview
Sony Europe is looking for a proactive, hands-on Marketing & Communications Specialist to join the Home Entertainment Brand & Product Communications team. This is a high-visibility role working directly with Sony's flagship product portfolio, driving multi-channel campaign execution, media agency coordination, and website optimisation across Europe.
This position is a Fixed Term Contract until March 2027, with the intention to convert to a permanent role or extend the contract from April 2027.
The role is based at the Weybridge office with hybrid and flexible working policies.
Media Strategy, Planning & Agency Management
•Partner with external media agencies to manage end-to-end campaign timelines, media buys, and delivery tracking across European markets
•Assist in shaping and executing ATL and digital media campaigns, ensuring alignment with regional business objectives
•Write creative briefs for agency partners and designers; oversee asset adaptation to ensure media assets are optimised for target channels and delivered on schedule
•Co-lead campaign post-mortems with media agencies, analysing performance metrics to extract actionable insights for future media allocations
Brand & Product Communications
•Support the organisation and coordination of owned channel launch plans, whilst supporting the wider European go-to-market strategy
•Actively review campaign performance and market trends to pitch creative ideas and propose strategic adjustments directly to brand teams
•Monitor deadlines, identify bottlenecks, and proactively solve issues to keep launches on schedule alongside the Product Marketing Planner
•Facilitate smooth communication between Tokyo HQ, Sony Europe, and European markets; prepare and deliver clear presentations to align international teams on brand strategy
Product Toolkit and Content Creation
•Partner with the Product Marketing Planner to lead content creation and asset briefings for new model launches
•Lead creative briefs for owned channel teams, ensuring creative meets brand and product communication objectives across web, eCRM, and social content
•Own and optimise the translation workflow for European markets to ensure local relevance and best-in-class execution
•Own the process of retrieving and organising central assets from Tokyo HQ, keeping the EU Brand & Product Communications team updated
•Maintain and optimise the asset-sharing platform (Aprimo) to improve how regional markets access and download assets
•Champion ad-hoc projects, taking ownership of the creative briefing and execution process whilst ensuring project deliverables meet brand objectives
Website Optimisation
•Lead end-to-end website update projects for product launches; drive layout and content decisions to deliver first-class webpage execution, ensuring cross-functional teams deliver on time
•Utilise Adobe dashboards and collaborate with internal teams to optimise web content and drive traffic for the Home Entertainment portfolio
•Oversee and update content across key digital touchpoints including Sony Europe owned pages, Flixmedia (retail syndication), and Amazon A+ content
•Partner with the Product Marketing Planner to secure and optimise high-quality assets that boost website traffic and conversion
•Coordinate with Web and Direct to Consumer teams to secure homepage space for Home Entertainment products, aligning activations with wider campaigns
What You Will Bring
•Meticulous attention to detail, ensuring flawless execution across web pages, translated assets, and brand toolkits
•Experience and knowledge of paid social, programmatic, search/SEM, digital video ads, and campaign execution across full-funnel media channels
•Experience coordinating external media agencies, managing media timelines, and evaluating campaign ROI
•Ability to interpret web performance data and campaign analysis to make informed, data-driven decisions
•Ability to bring fresh creative ideas to campaigns and write clear, high-quality briefs for design and translation agencies
•Proven ability to manage complex, end-to-end launch timelines, coordinate cross-functional teams, and keep projects on schedule
•Self-starter mindset with the ability to independently identify project bottlenecks, propose solutions, and pivot strategies when required
•Excellent communication and presentation skills, with experience managing day-to-day relationships with external media agencies and global internal teams
Life at Sony
•Competitive salaries and benefits benchmarked against industry standards
•Hybrid and flexible working policies supporting healthy work-life balance