Senior Manager – GEO Strategy & Operations, USBO

Amgen | Marketing | U.S.-Based

Salary Range: $143,589.65 – $194,268.35 USD

About the Role

The Senior Manager of GEO Strategy & Operations, USBO orchestrates Generative Engine Optimization (GEO) strategy and activation across the USBO portfolio. Reporting to the Associate Director responsible for the enterprise GEO operating model, this role translates enterprise priorities and standards into coordinated action across brands, functions, GEO platforms, agencies, and external partners. The Senior Manager serves as the primary GEO partner for USBO, works directly in assigned platforms, leads recurring cross-functional reviews, translates GEO findings into marketing and communications actions, and ensures follow-through across U.S. brand teams.

Key Responsibilities

• •Portfolio Strategy & Coordination: Translate enterprise GEO strategy into clear priorities for USBO brands, align stakeholders around the highest-value opportunities, and escalate cross-portfolio decisions to the Associate Director.
• •GEO Activation: Use GEO platform and partner outputs to identify opportunities and translate findings into actions across marketing, content, digital experiences, communications, and source authority.
• •Cross-Functional Leadership: Orchestrate Marketing, Medical, Corporate Communications, Decision Sciences, Digital, Content, and Legal/Regulatory stakeholders to align decisions and drive actions to completion.
• •Platform & Partner Management: Coordinate GEO work across assigned platforms, agencies, and external partners; monitor quality and timeliness; and connect deliverables to business priorities and actions.
• •Operating Model Adoption: Apply enterprise GEO processes, governance, standards, and measurement across the portfolio; share learnings with the Associate Director and RDBU and Global GEO lead; and recommend practical improvements.

Key Activities

• •Coordinate GEO priorities and planned activity across USBO brands based on enterprise direction, brand needs, and available capacity.
• •Work directly in assigned GEO platforms and agency-supported workflows to review findings, identify business implications, and initiate follow-up actions.
• •Lead recurring cross-functional GEO reviews, align decisions and owners, document actions, and follow through on delivery and escalations.
• •Partner with brand and functional teams to incorporate GEO recommendations into marketing plans, content, digital experiences, channel activity, and launch readiness.
• •Partner with Decision Sciences to interpret GEO reporting, monitor performance, and identify opportunities for optimization across USBO brands.
• •Manage routine platform and agency activity, including inputs, deliverables, timelines, quality, knowledge transfer, and escalation of scope or resource needs.

Basic Qualifications

• •Doctorate degree and 2 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience, OR
• •Master's degree and 4 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience, OR
• •Bachelor's degree and 6 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience, OR
• •Associate's degree and 10 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience, OR
• •High school diploma / GED and 12 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience

Preferred Qualifications

• •Experience leading U.S. pharmaceutical marketing, digital, omnichannel, content, commercial operations, or transformation initiatives.
• •Working understanding of AI-powered search, GEO and SEO principles, content structure, and digital discoverability.
• •Experience working directly in digital, search, or marketing technology platforms and translating findings into clear marketing and business actions.
• •Strong cross-functional leadership and influencing skills across multiple brands and functions in a matrixed organization.
• •Experience integrating new digital or marketing capabilities into U.S. brand planning, content development, and launch workflows.
• •Experience managing agencies, technology vendors, or strategic partners, with strong communication and change-leadership skills.

Compensation & Benefits

• •Comprehensive employee benefits package including Retirement and Savings Plan with generous company contributions
• •Group medical, dental, and vision coverage
• •Life and disability insurance and flexible spending accounts
• •Discretionary annual bonus program
• •Stock-based long-term incentives
• •Award-winning time-off plans
• •Flexible work models where applicable