Bachelor's + 6 years marketing/digitalGEO / SEO strategyCross-functional leadershipGlobal/multi-market pharma marketingDigital marketing platformsAgency & vendor managementContent strategy & digital discoverabilityDecision Sciences / analyticsGlobal-to-local brand planningChange leadership & communication
Job Description
Amgen is seeking a Senior Manager of GEO (Generative Engine Optimization) Strategy & Operations for their RDBU and Global divisions. This role involves developing and executing GEO strategy across the brand portfolio, coordinating cross-functional teams, managing GEO platforms and agency partners, and translating GEO insights into actionable marketing strategies. The position requires strong leadership in a matrixed organization and experience with digital marketing, search optimization, and pharmaceutical marketing initiatives.
Overview
Amgen is seeking a Senior Manager of GEO Strategy & Operations for the RDBU & Global portfolio. This role orchestrates Generative Engine Optimization (GEO) strategy and activation across the RDBU and Global brand portfolio, reporting to the Associate Director responsible for the enterprise GEO operating model.
What You Will Do
The Senior Manager serves as the primary GEO partner for the portfolio, works directly in assigned platforms, leads recurring cross-functional reviews, translates GEO findings into marketing and communications actions, and ensures follow-through across global, regional, and affiliate teams.
Key Responsibilities
Portfolio Strategy & Coordination
•Translate enterprise GEO strategy into clear priorities for RDBU and Global brands
•Align stakeholders around the highest-value opportunities
•Escalate cross-portfolio decisions to the Associate Director
GEO Activation
•Use GEO platform and partner outputs to identify opportunities
•Translate findings into actions across marketing, content, digital experiences, communications, and source authority
•Coordinate GEO work across assigned platforms, agencies, and external partners
•Monitor quality and timeliness
•Connect deliverables to business priorities and actions
Operating Model Adoption
•Apply enterprise GEO processes, governance, standards, and measurement across the portfolio
•Share learnings with the Associate Director and USBO GEO lead
•Recommend practical improvements
Key Activities
•Coordinate GEO priorities and planned activity across RDBU and Global brands based on enterprise direction, brand needs, and available capacity
•Work directly in assigned GEO platforms and agency-supported workflows to review findings, identify business implications, and initiate follow-up actions
•Lead recurring cross-functional GEO reviews, align decisions and owners, document actions, and follow through on delivery and escalations
•Partner with brand and functional teams to incorporate GEO recommendations into global-to-local marketing plans, content, digital experiences, launch readiness, and market adaptation
•Partner with Decision Sciences to interpret GEO reporting, monitor performance, and identify opportunities for optimization across brands and markets
•Manage routine platform and agency activity, including inputs, deliverables, timelines, quality, knowledge transfer, and escalation of scope or resource needs
Basic Qualifications
•Doctorate degree and 2 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience
•OR Master's degree and 4 years of related experience
•OR Bachelor's degree and 6 years of related experience
•OR Associate's degree and 10 years of related experience
•OR High school diploma / GED and 12 years of related experience
Preferred Qualifications
•Experience leading global, regional, or multi-market pharmaceutical marketing, digital, omnichannel, content, commercial operations, or transformation initiatives
•Working understanding of AI-powered search, GEO and SEO principles, content structure, and digital discoverability
•Experience working directly in digital, search, or marketing technology platforms and translating findings into clear marketing and business actions
•Strong cross-functional leadership and influencing skills across global, regional, and affiliate stakeholders in a matrixed organization
•Experience integrating new digital or marketing capabilities into global-to-local brand planning, content development, launch, and market adaptation workflows
•Experience managing agencies, technology vendors, or strategic partners, with strong communication and change-leadership skills
•Comprehensive benefits including Retirement and Savings Plan, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
•Discretionary annual bonus program
•Stock-based long-term incentives
•Award-winning time-off plans
•Flexible work models where possible
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