Senior Manager, UPLIZNA Omnichannel Marketing Strategy and Execution

Remote | Full Time | Amgen

Salary Range: $149,349 - $202,061 USD

About Amgen

At Amgen, our shared mission is to serve patients living with serious illnesses. Since 1980, we have helped pioneer the world of biotech in the fight against the world's toughest diseases. With focus on four therapeutic areas — Oncology, Inflammation, General Medicine, and Rare Disease — we reach millions of patients each year. Our award-winning culture is collaborative, innovative, and science based.

Role Overview

The Senior Manager, Omnichannel Strategy and Execution will lead enterprise UPLIZNA omnichannel strategy and partner with HCP and Consumer brand teams across indications to translate audience priorities, customer barriers, approved messaging, and engagement signals into coordinated experiences. This leader will help move UPLIZNA from channel-by-channel execution to a more integrated, audience-first model that incorporates test-and-learn, innovation, enterprise best practices, and GEO strategy and activation.

The purpose of omnichannel is to make every interaction easier, more helpful, and more relevant for healthcare professionals (HCPs), patients, and caregivers. UPLIZNA omnichannel translates enterprise platforms, AI capabilities, data partnerships, content systems, and customer insights into simple, useful, compliant experiences that help customers take the next best step.

This is an audience, decisioning, and experience orchestration role for a commercially grounded builder who can connect brand strategy, customer signals, segmentation, next best action, next best content, suppression, field coordination, and learning loops into one coherent engagement model.

Key Responsibilities

• •Lead enterprise UPLIZNA omnichannel strategy, establishing an audience-first engagement framework and partnering with indication teams to activate coordinated HCP and patient experiences with focus on audience activation readiness, customer barriers, journey requirements, route logic, suppression, contact strategy, and measurement.
• •Identify, pilot, and scale innovative omnichannel capabilities, emerging technologies, and test-and-learn opportunities that improve customer engagement and commercial performance.
• •Partner with HCP and DTC marketing to translate brand strategy, approved core and supplemental messaging, modular content, PMR insights, field needs, and customer signals into coordinated engagement paths across field and digital touchpoints.
• •Develop orchestration briefs for priority segments that specify the channel roles, barriers, logic, and signals.
• •Develop business requirements that enable personalization, segmentation, audience activation, triggered journeys, next best action, frequency and reach management, field coordination, event follow-up, and measurement KPIs.
• •Connect approved customer signals into practical business interpretation across core channels such as CRM, web, field, Veeva, RTE, iCVA, paid media, and events.
• •Activate Amgen enterprise GEO (Generative Engine Optimization) strategy across the brand to ensure content and digital experiences are optimized for evolving AI-enabled search and discovery behaviors.
• •Partner with analytics, technology, GCCI, field, Veeva, CRM, web, media, patient support, medical, legal, regulatory, compliance, agency, and enterprise data teams to coordinate one customer engagement decisioning model.
• •Build cross-functional learning loops with marketing partners so performance readouts, PMR learnings, dashboarding, E-L-L measurement, experimentation, and customer movement indicators improve future orchestration.
• •Support vendor and agency leadership across approved CRM, media, data, point-of-care, support, publisher, event, and analytics partners relevant to UPLIZNA audience strategy.
• •Promote disciplined omni principles: one coordinated customer experience, decision quality over channel volume, measure movement not activity, and continuous learning before additional touches.

Basic Qualifications

• •Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• •OR Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• •OR Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• •OR Associate's degree and 10 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• •OR High school diploma / GED and 12 years of Marketing, commercial, digital, analytics, content, operations, or related experience

Preferred Qualifications

• •Experience in pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry with omnichannel engagement, HCP marketing, DTC marketing, CRM, media, analytics, field enablement, access, or customer engagement responsibilities.
• •Experience translating audience strategy, customer signals, brand priorities, PMR insights, and approved messaging into journey requirements, segmentation, personalization, route logic, suppression rules, contact strategy, next best action, next best content, or marketing automation requirements.
• •Working knowledge of Salesforce Marketing Cloud, Salesforce Data Cloud, Customer Data Platform, Life Sciences Cloud, Agentforce, Einstein, LUMEN, decisioning engines, Veeva CRM, Veeva Approved Email, RTE, CLM, iCVA, Rep Alerts, Concierge, or comparable CRM and decisioning platforms.
• •Familiarity with GA4, Ostro, HCP identity resolution, NPI-level activation, programmatic HCP media, clinical/endemic publishers, point-of-care partners, access and support signals, claims data, Rx data, NBRx, and paid media signals.
• •Strong ability to connect business strategy, audience segmentation, customer signals, content and messaging, channel operations, analytics, field coordination, and compliant execution across a matrixed organization.
• •Experience with journey analytics, dashboarding, performance analytics, E-L-L measurement, attribution, experimentation, test-and-learn design, optimization, performance readouts, and continuous improvement.
• •Strong vendor management, agency leadership, cross-functional influence, facilitation, synthesis, and change-management skills.

Compensation and Benefits

• •Salary Range: $149,349 - $202,061 USD
• •Retirement and Savings Plan with generous company contributions
• •Group medical, dental, and vision coverage
• •Life and disability insurance and flexible spending accounts
• •Discretionary annual bonus program
• •Stock-based long-term incentives
• •Award-winning time-off plans
• •Flexible work models where possible