Overview

BeOne is seeking an Associate Director of Digital Execution to support the marketing brand lead with digital and non-personal promotion (NPP) strategy execution. The role spans omnichannel media, content development, congress NPP, and evolving content innovation. A strong background in digital marketing in the pharmaceutical industry is required.

Strategy Development and Content Creation

• •Develop and execute comprehensive digital and NPP strategy for BRUKINSA aligned to overall brand strategy and hematology franchise priorities
• •Lead content development and segmented execution of campaign messages and tactics through relevant digital channels including websites, display banners, social media, NPP emails, paid search, and custom digital activations
• •Guide channel strategy, NPP target list prioritization, and content tailoring across the customer journey
• •Represent all digital materials submitted to the internal promotional review committee, ensuring final materials meet business objectives while meeting regulatory, legal, and compliance requirements

Campaign Management

• •Lead end-to-end planning, development, and execution of digital and NPP campaigns across display, social media, email, paid search, eHR/POC, custom digital programs, and website
• •Monitor and analyze campaign performance with business analytics team and media partners, providing insights and recommendations for optimization
• •Lead annual operating plan (AOP) process for brand digital and NPP media, translating brand plans into media strategy, reviewing ROI models and analysis, and approving tactical recommendations within the allocated budget

Collaboration and Communication

• •In collaboration with Digital Strategy and Enablement, Global Technology Solutions, and Advanced Analytics teams, identify and leverage digital opportunities to enhance brand presence and drive growth
• •Partner with cross-functional teams to ensure coverage and dissemination of key data publications
• •Communicate digital and NPP plans and results to key stakeholders
• •Serve as digital lead in priority organization workstreams as needed
• •Manage the HCP media agency relationship

Budget Management

• •Manage the digital marketing budget for the BRUKINSA brand, including contract review, invoice review and approval, budget reconciliation, and phasing management
• •Ensure effective allocation of resources to maximize ROI

Qualifications

• •BS/BA with at least 5 years of digital marketing experience, including in the pharmaceutical industry
• •Must have led creation of brand media/digital strategy and execution plans with experience developing and executing campaigns that adhere to FDA promotional guidelines
• •Experience with marketing technology platforms including Veeva, media management/reporting tools, content tagging/taxonomy systems such as Claravine, and AI-enabled content or omnichannel orchestration tools
• •Strong understanding of digital marketing channels, tools, and best practices
• •Excellent analytical skills and the ability to interpret data to drive decision-making
• •Strong project management and organizational skills
• •Excellent communication and collaboration skills
• •Ability to work in a fast-paced environment

Education

• •Bachelor's degree in business, marketing, life sciences, or a related field
• •MBA or advanced degree preferred

Additional Details

• •No direct supervisory responsibilities; significant agency management and cross-functional team leadership required
• •Travel: 10-15%
• •Salary Range: $155,800 - $205,800 annually
• •Eligible for annual bonus plan, discretionary equity awards, and Employee Stock Purchase Plan
• •Comprehensive benefits including Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness