About the Role

OutSystems is seeking a strategic, data-driven, and forward-thinking Director, Digital Activation, Strategy and Operations (DASO) to lead a pivotal functional pillar within our Global Growth Marketing organization.

In this role, you will serve as the central analytics, reporting, and optimization authority for the entire Global Campaigns and Digital function. You will uplevel measurement frameworks, account-based funnel insights, and growth strategy. You will also directly own organic search and Answer Engine Optimization (AEO) strategy, programmatic content syndication programs, paid third-party channels, and lifecycle email governance.

Working alongside established channel leaders and specialized agency partners, you will provide strategic media capital governance, cross-channel orchestration, and operational alignment to maximize pipeline velocity and capital efficiency across the global growth engine.

Key Responsibilities

Growth Measurement, Analytics and Account Funnel Strategy

• •Serve as the strategic measurement lead for the entire Global Growth Marketing organization, designing, standardizing, and evolving cross-functional performance frameworks.
• •Track, analyze, and optimize full-funnel account progression metrics including target account engagement, MQL/SQL velocity, pipeline creation, and closed-won revenue impact.
• •Build, maintain, and uplevel performance reporting dashboards using GA4, CRM platforms, and internal BI tools to translate complex datasets into actionable growth recommendations for executive leadership.
• •Identify growth bottlenecks and conversion drop-offs across channels, driving data-informed recommendations to improve overall marketing productivity.

SEO and Answer Engine Optimization Strategy

• •Own OutSystems visibility and positioning across emerging AI answer engines such as ChatGPT, Perplexity, Gemini, and Claude, directing prompt optimization, content discovery, and brand authority strategies.
• •Guide enterprise organic search strategy, technical site architecture health, and keyword taxonomy to drive high-intent organic acquisition.
• •Directly manage in-house search specialists, specialized external AEO strategists, and enterprise agency partners.
• •Drive strategy and operational adoption across search intelligence platforms including Ahrefs, BrightEdge, Profound, and Google Search Console.

Programmatic Content Syndication and Email Governance

• •Own strategy, vendor selection, budget allocation, and ROI for programmatic content syndication platforms, paid email sponsorships, and paid webinar programs.
• •Standardize lead validation, target account match rates, and automated ingestion workflows for syndicated lead sources to maximize sales acceptance and conversion.
• •Establish global email governance protocols across growth campaigns to maintain domain health, optimize deliverability, and maximize database engagement.

Strategic Activation and Media Capital Governance

• •Build and mentor a high-performing DASO team, fostering an operational culture rooted in data rigor, experimentation, and cross-functional collaboration.
• •Provide strategic portfolio oversight, budget governance, and high-level allocation direction across performance media channels.
• •Partner closely with internal channel leads in Performance Media, Lifecycle, and Field Marketing as well as global agency networks to align acquisition strategies with overall company revenue targets.

What We're Looking For

• •8 to 10 or more years of progressive leadership experience in digital growth marketing, marketing operations, or strategy within Enterprise B2B SaaS.
• •Proven track record as an analytics authority for growth teams, with deep expertise in GA4, CRM and BI platforms, and account-based funnel metrics.
• •Expertise in modern enterprise SEO combined with a proactive strategy for Answer Engine Optimization and generative AI discovery.
• •Demonstrated success managing programmatic content syndication platforms, third-party vendor relationships, and database governance.
• •Low-ego, highly structured leader capable of managing specialized teams and external agency partners while providing elevated strategic governance to mature channel functions.
• •Ability to distill complex performance data into clear, compelling growth narratives for senior executives and cross-functional partners.

Compensation

Base Salary: $183,000 - $222,000

Salary is determined based on market research, company performance, job requirements, and geographic location.

About OutSystems

OutSystems is a leading AI Development Platform built for the enterprise. Global organizations trust OutSystems to rapidly build mission-critical apps and agents, modernize legacy processes with agentic systems, and govern their entire AI portfolio across complex regulatory environments, all on one unified platform.

OutSystems is a global company with more than 900k developer community members, 1,700 employees, more than 600 partners, and thousands of active customers in over 75 countries and across 21 industries. Founded in 2001, OutSystems has offices across the United States, United Kingdom, the Netherlands, Portugal, Germany, the UAE, Japan, Hong Kong, Malaysia, Australia, India, and Singapore.

Consistently recognized as a leader by Gartner, IDC, and Forrester, OutSystems continues to shape the future of enterprise software development in the agentic era.