Overview

Topgolf is rolling out a Partnership platform strategy across sponsorships, media, and licensing - delivering impact at scale to support continued expansion and entertainment opportunities for millions of fans. The Sr. Manager, Regional Partnerships will play a key role in bringing that vision to life at the regional level - identifying the right brand partners, building high-value pipeline, and closing regional sponsorship deals and Swing Suites business that drive revenue and expand Topgolf's commercial footprint.

This is a revenue-driving leadership role at the center of Topgolf's partnership business. You'll identify the right brands, develop strategic partnerships, and close five- and six-figure sponsorships and Swing Suites sales. Because many regional buyers are interested in both sponsorship and experiential entertainment solutions, this role is intentionally designed to sell across both offerings.

Key Responsibilities

• •Drive high-volume outbound prospecting to build and maintain a strong pipeline of regional brand partners, marketing decision-makers, and Swing Suites buyers.
• •Prioritize outreach and pipeline development within target regional categories, established in partnership with regional and national leadership post-hire.
• •Create, package, and present regional sponsorship platforms and Swing Suites solutions that unlock revenue across Topgolf's physical venues, digital channels, and experiential assets.
• •Develop compelling pitch materials and sales narratives for both regional sponsorships and Swing Suites that clearly articulate the Topgolf value proposition.
• •Own the creation and maintenance of partnership and Swing Suites proposals and contracts in coordination with the Partnerships department and legal.
• •Build scalable sales plans that work across both regional sponsorship programs and the Swing Suites product line.
• •Support complex regional sponsorship structures tailored to each client's strategic objectives.
• •Collaborate cross-functionally with marketing, operations, legal, and strategy to conceptualize partnership opportunities including branded content, in-venue activations, experiential marketing, and digital and social integrations.
• •Define partner and Topgolf objectives and KPIs for each deal, identifying the right mix of assets and solutions and building measurable outcomes into the agreement.
• •Post-sale, collaborate with activation and partner success teams to track performance against what was promised and ensure full delivery.
• •Maintain accurate records in Salesforce, including pipeline tracking, deal stages, and outreach activity across assigned prospect accounts.
• •Leverage AI-enabled tools to accelerate prospecting research, proposal development, competitive analysis, and outreach while maintaining accountability for accuracy and quality.
• •Represent Topgolf at venue events and partner experiences, hosting prospective clients to deepen relationships and showcase sponsorship and Swing Suites opportunities.
• •Share revenue-building ideas with leadership and collaborate with other commercial teams to expand what's possible across both lines of business.

What Success Looks Like

• •Maintains a robust, consistently updated pipeline across both regional sponsorships and Swing Suites, with measurable progression from prospect to close each quarter.
• •Decks and proposals are tailored, on-brand, and clearly articulate Topgolf's value including how the partnership drives venue traffic and benefits guests.
• •Within the first six months, a healthy new business pipeline is built across both regional sponsorships and Swing Suites with deals actively advancing through the cycle.
• •Closing deals that drive venue traffic, show up in guest experience, and power Topgolf brands.
• •Internal teams see you as a strong cross-functional partner who moves fast without creating noise.
• •Bringing new commercial ideas to the table across both lines of business, not just responding to inbound interest.
• •Partners renew and expand because the relationship was built right from the start.

Required Experience and Skills

• •8+ years of sponsorship or partnership sales experience, ideally in sports, entertainment, or a venue-based environment.
• •Proven track record closing multi-element deals with regional and national brands and agencies.
• •Experience selling or managing more than one product or revenue stream simultaneously.
• •Deep fluency in the advertising and brand marketing landscape and how regional brands think about sponsorship ROI.
• •Strong command of deal negotiation, including creative structuring across media, activation, hospitality, and in-venue branding.
• •High degree of professionalism and executive presence with both internal and external stakeholders.
• •Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and working knowledge of Salesforce or a comparable CRM platform.
• •Fluent with AI tools such as ChatGPT, Claude, or Copilot for accelerating research, drafting, and analysis; able to evaluate outputs critically.
• •BA/BS degree required.

Benefits

• •Free play and half-price food
• •Health, dental, and vision insurance
• •401(k) with team member match
• •Free mental well-being platform
• •Additional benefits available for those who qualify