Overview

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. The Brand Experiences Manager contributes to the development and execution of Texas A&M University's brand activations and events. This role plays a critical part in driving understanding of how brand activations and partnerships contribute to marketing goals, support University initiatives, and deliver premium, memorable experiences for target audiences.

Responsibilities

Brand Experiences Strategy Development & Management

• •Contribute to and help guide the creation, implementation, and management of Texas A&M University's brand experiences strategy, including event roadmaps, partnership frameworks, and experiential marketing plans
• •Participate in market research and analyze trends to identify experiential and partnership opportunities
• •Collaborate with senior leadership, brand marketing, content, and agency partners to align strategy with the University's mission, vision, values, and goals
• •Stay on top of industry, brand activation, and pop culture trends to identify proactive opportunities

Partnership & Collaboration

• •Identify and manage strategic partnerships with brands, influencers, agencies, and vendors to create experiential opportunities
• •Build and maintain relationships with external partners that drive Texas A&M's brand strategy forward through amplified reach of shared target audiences

Experiential Marketing Management

• •Conceptualize, plan, and execute experiential marketing efforts to promote the University's brand and key messages
• •Coordinate with internal teams and external agency partners to produce high-quality experiences
• •Manage day-to-day workflows, vendor contracts, and risk mitigation within budget and on schedule

Performance Management

• •Set measurable objectives for brand experiences and track progress against goals
• •Analyze post-activation data and generate insights, recaps, and recommendations for future optimizations
• •Report results to executive stakeholders, highlighting successes and areas of improvement

Team Leadership

• •Mentor a Production Manager for expanded role in brand activation logistics and support
• •Provide guidance on brand activation development and best practices

Qualifications

• •Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent combination of education and experience
• •Five years of experience in brand marketing or experiential marketing and large-scale brand events
• •Experience leading development and execution of high-profile brand activations for a national consumer-facing brand or higher education entity (preferred)
• •Strong understanding of digital marketing, social media, and content creation (preferred)
• •Creative thinker with a keen eye for detail and design (preferred)
• •Passion for and deep understanding of Texas A&M's mission, values, and culture (preferred)
• •Self-driven with strong written and verbal communication and presentation skills
• •Detail-oriented and able to manage shifting priorities
• •Exceptional organizational and executional skills with ability to toggle between high-level strategy and on-the-ground implementation
• •Ability to thrive in a fast-paced, dynamic environment
• •Collaborative leader with a passion for storytelling through experiences

Compensation & Benefits

• •Salary commensurate with experience
• •Health, dental, vision, life, and long-term disability insurance
• •12-15 days of annual paid holidays
• •Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
• •Automatic enrollment in the Teacher Retirement System of Texas
• •Free exercise programs and wellness release time
• •Access to LinkedIn Learning and limited financial support for conferences and workshops
• •Educational release time and tuition assistance