Senior Manager, Brand Marketing, EMEA - Sports Medicine

Stryker | Hybrid

Mission

As Senior Manager Brand Marketing you are the EMEA-wide leader of our Sports Medicine Business. You will lead, develop and inspire a team of seasoned professionals in Brand, Product Management and Sales Enablement, as well as set strategic direction towards market share growth through the formulation and execution of effective marketing plans.

Stryker delivers an integrated Sports Medicine product portfolio inclusive of the latest technology for arthroscopic and open shoulder, hip, knee and small joint procedures.

What You Will Do

• •Lead, develop, and inspire a team of approximately 4 direct reports and 9 indirect reports, fostering a growth-oriented environment and coaching your team to reach their full potential.
• •In alignment with global strategy and in collaboration with internal stakeholders, define and execute the annual and long-range marketing strategy and plan for our EMEA Sports Medicine business, ensuring the organization meets growth, profitability, and market-share goals.
• •Collaborate closely with EMEA sales leadership to align marketing and commercial priorities, driving market growth.
• •Develop key relationships with industry and market thought leaders, organizations, institutions, and key customers, generating strategic insights and deep understanding of customer needs.
• •Lead and oversee EMEA strategies for market access, government affairs and health-economics initiatives, collaborating closely with key stakeholders to deliver business-enabling solutions for the sales organization.
• •Define and execute regional product life cycles, including launch and phase-out of products.
• •Partner with divisional resources to develop portfolio through new product development, line extensions and M&A activity.
• •Lead the commercialization planning of new product development in partnership with Portfolio teams.
• •Manage branding, messaging, positioning and pricing of assigned brands based on market, customer and competitive insights.
• •Identify education and brand experience opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
• •In partnership with Education Manager, create EMEA-wide, scalable, customer engagement events such as facility tours, congresses, and hands-on opportunities.
• •Take the lead in developing Key Opinion Leaders (KOLs) for the brand.
• •Collaborate with the Global Marketing team including upstream and downstream marketing projects.
• •Develop and refine metrics to evaluate the impact of marketing efforts on customer engagement and build deep P&L expertise to understand and influence the financial performance of the Sports Medicine business in EMEA.
• •Provide analysis of business performance, brand perception and other drivers of future brand performance, and define mitigating actions to deliver on strategy.
• •Identify opportunities and influence cross-regionally and cross-divisionally to drive growth and deliver enhanced customer value.

What You Need

• •Bachelor's degree is required.
• •10+ years of work experience, with a significant portion in international Marketing, Product or Brand Management within MedTech, BioTech, Pharmaceuticals, healthcare or related industries.
• •4+ years of experience managing or coaching and mentoring teams.
• •Ability to accurately and effectively lead and manage marketing projects to ensure timely outcomes, business performance and growth.
• •Excellent interpersonal communications, persuasion and presentation skills with proficiency in spoken and written English.
• •Sophisticated collaborator and networker capable of leveraging relationships effectively within a matrixed organization.
• •Demonstrated ability to relate to stakeholders and customers from different markets and cultures.
• •Strong strategic-thinking, analytical and problem-solving skills.
• •Ability to understand and work within complex interdivisional procedures and policies.
• •Impeccable work ethics and integrity in managing confidential information.
• •Demonstrated proficiency in Microsoft Office (Excel, Word and PowerPoint).
• •Travel up to 40%.
• •Orthopaedics experience is an advantage but not mandatory.
• •MBA is preferred.

What We Offer

• •Flat hierarchies and a culture committed to achieving our mission and delivering remarkable results.
• •Great personal and internal career development opportunities, with the possibility to make both vertical and lateral position movement.
• •An attractive salary and benefits package.
• •Recognition of outstanding individual and cross-functional team performance through local and global awards.
• •Collaborative and inclusive environment that values diversity and inclusion.
• •Quality products that improve the lives of customers and patients.

Compensation

• •Netherlands: 83,100 - 154,400 EUR Annual
• •Belgium: 100,800 - 168,100 EUR Annual
• •Spain: 75,300 - 125,500 EUR Annual
• •United Kingdom: 80,200 - 133,800 GBP Annual
• •Italy: 77,800 - 129,700 EUR Annual

In addition to base salary, this role may be eligible for incentive compensation such as bonus and commissions, along with Stryker's comprehensive benefits package.