Overview
At Interactive Strategies, we don't just design websites or run campaigns—we help mission-driven organizations tell the stories that matter most. From climate action to public health, our work supports organizations tackling the world's biggest challenges, and we're looking for a Senior Web Content Strategist to bring that vision to life.
You're a strategist and a storyteller—someone who knows that great content isn't just about words, it's about purpose. You dig into what content exists, what's working, and what's falling short. You see the gaps, organize the chaos, and create a plan that makes everything clearer, smarter, and more effective.
About Us
Interactive Strategies is a full-service digital agency based in Washington, DC. We've quickly established ourselves as a leading fundraising and digital marketing agency, collaborating with nonprofits, associations, B2B and B2C clients alike. Our team thrives on solving complex challenges and creating work that makes an impact.
Some of our clients include Operation Smile, America's Poison Centers, Air Line Pilots Association, Harvard Belfer Center, American Kidney Fund, Rainforest Trust, Special Olympics, The Sentencing Project, and the World Bank.
What You'll Do
- •Lead web content strategies from start to finish, including research, audits, and competitive reviews, then shape the plan for how content gets created, organized, and governed.
- •Team up with creative directors, designers, and digital strategists to brainstorm bold ideas and bring them to life through words and visuals that work seamlessly together.
- •Collaborate directly with clients to ensure content plans align with their goals, deadlines, and big-picture vision.
- •Champion best practices by applying SEO, accessibility, and web-writing standards.
- •Adapt to different brand voices and follow style guides with precision while keeping brand guidelines in focus.
- •Get hands-on in CMS platforms including WordPress, Drupal, or Sitecore to build, edit, and manage digital content.
- •Stay ahead of trends in best practices, new technology, and AI tools, and help clients make smart, ethical choices about how to use them.
- •Support creative projects beyond the web, including email campaigns, paid media, and paid social ads.
- •Contribute to new business efforts by shaping proposals, editing presentations, and showcasing the power of strong content.
- •Collaborate with fellow writers to review, refine, and elevate each other's work.
What We're Looking For
- •5+ years of professional writing experience, specifically at an agency.
- •Degree in a related field or equivalent professional or military experience.
- •Strong knowledge of web content strategy, UX writing, and content design for component-based pages.
- •Working familiarity with digital marketing copy including email and ads.
- •A fresh thinker who brings original ideas to the table.
- •Skilled at adapting writing style for different industries, brands, and audiences.
- •Comfortable with CMS platforms like WordPress, Drupal, and Sitecore.
- •Proven ability to juggle tasks, deadlines, and details without losing quality.
- •Collaborative, open to feedback, and always contributing in a positive way.
- •Strong grammar, editing, and attention to detail.
- •Familiarity with nonprofit content and fundraising strategies.
Bonus Points
- •SEO expertise including keyword research and tools like SEMRush or Ahrefs.
- •Interest in AI trends and prompt engineering.
- •Experience working in a content management tool like GatherContent, Slickplan, or Bynder Content Workflow.
Compensation and Benefits
- •Salary range $82,500 - $105,000 per year, dependent upon experience and skills.
- •A collaborative, supportive team environment.
- •Flexible work schedule, including remote work options.
- •Beautiful office in Washington, D.C., where local staff go to the office 2x per week.
- •Opportunities for professional growth and skill development.
- •Exposure to a variety of industries, with a strong focus on nonprofits.
- •Company-sponsored health, vision, and dental insurance.
- •Pre-tax Flexible Spending Account (FSA).
- •Profit sharing.
- •4 weeks of PTO to start, 5 weeks at year 3.
- •Company-paid short-term and long-term disability.
- •Company-paid life and AD&D insurance.
- •11 paid holidays.
- •401k with company match.
- •New business referral bonus.
- •Professional development opportunities.
- •Pre-tax DC Metro SmartBenefits.
How to Apply
Send your resume and select writing samples that showcase your range, whether that's web copy, blog posts, emails, ads, or articles. Instead of a boilerplate cover letter, include a short introduction that helps us understand who you are as a creative.