Degree in Engineering, Administration or MarketingMBA in MarketingFluent EnglishSpanish languageProduct development / planning experienceMarketing or Sales experience360° go-to-market strategyKPI & market performance monitoringCRM knowledgeMicrosoft Office advancedExecutive presentationsCross-functional collaborationWillingness to travel
Job Description
Product Marketing Coordinator position at General Motors responsible for developing and executing comprehensive product strategies across sales, marketing, and product development. The role involves managing product lifecycle activities including pricing, distribution, go-to-market strategies, and cross-functional launches. This is a hybrid position requiring 3 days per week on-site in Brazil.
Product Marketing Coordinator
General Motors is seeking a Product Marketing Coordinator based in São Caetano do Sul, SP. This is a hybrid role requiring on-site presence three times per week (Tuesday to Thursday).
The Role
The Product Marketing Coordinator builds bridges among product development, marketing, and sales by developing and executing 360° strategies to drive the product's value to the market.
Responsibilities
•Develop and execute short-, mid-, and long-term product strategies, including pricing, configurations, mix, volume, and special editions.
•Manage the 360° product strategy, covering sales performance, CRM, training, pricing, distribution, and marketing activities.
•Create product communication briefs and customer research initiatives to support business decisions.
•Monitor KPIs, market share, pricing competitiveness, sales mix, and channel performance, driving actions throughout the product lifecycle.
•Lead cross-functional go-to-market strategies, product launches, and participation in key product development forums.
•Ensure alignment with Dealer Committees, Global Product Marketing, and GMSA Product Marketing teams.
•Deliver launch support materials, executive presentations, and key business reviews.
•Support product events, product updates, and leadership decision-making processes.
Location
São Caetano do Sul, SP
Required Qualifications
•Degree in Engineering, Administration, Marketing, or a related field.
•MBA with a focus on Marketing is a differential.
•Fluent English is mandatory; Spanish is desirable.
•Previous experience in product development, planning, marketing, or sales.
•Advanced knowledge of Microsoft Office.
•Availability to travel.
•Key strengths: Action Oriented, Customer Focus, Dealing with Ambiguity, Learning on the Fly, Peer Relationships, and Presentation Skills.
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