Product Marketing Coordinator

General Motors is seeking a Product Marketing Coordinator based in São Caetano do Sul, SP. This is a hybrid role requiring on-site presence three times per week (Tuesday to Thursday).

Role Overview

The Product Marketing Coordinator builds bridges among product development, marketing, and sales by developing and executing 360° strategies to drive the product's value to the market.

Responsibilities

• •Develop and execute short-, mid-, and long-term product strategies, including pricing, configurations, mix, volume, and special editions.
• •Manage the 360° product strategy, covering sales performance, CRM, training, pricing, distribution, and marketing activities.
• •Create product communication briefs and customer research initiatives to support business decisions.
• •Monitor KPIs, market share, pricing competitiveness, sales mix, and channel performance, driving actions throughout the product lifecycle.
• •Lead cross-functional go-to-market strategies, product launches, and participation in key product development forums.
• •Ensure alignment with Dealer Committees, Global Product Marketing, and GMSA Product Marketing teams.
• •Deliver launch support materials, executive presentations, and key business reviews.
• •Support product events, product updates, and leadership decision-making processes.

Location

São Caetano do Sul, SP, Brazil

Required Qualifications

• •Degree in Engineering, Administration, Marketing, or a related field.
• •MBA with a focus on Marketing is a differential.
• •Fluent English is mandatory; Spanish is desirable.
• •Previous experience in product development, planning, marketing, or sales.
• •Advanced knowledge of Microsoft Office.
• •Availability to travel.
• •Key strengths: Action Oriented, Customer Focus, Dealing with Ambiguity, Learning on the Fly, Peer Relationships, and Presentation Skills.