About the Role

Pavago is hiring a PPC Specialist on behalf of a client to own paid media performance across Google Ads, Local Services Ads (LSAs), Meta Ads, and landing page optimization for a rapidly growing multi-location home services business.

This is not a campaign monitoring role. You will take ownership of paid media strategy, campaign execution, lead generation, budget optimization, and conversion performance across multiple markets. You will work closely with marketing leadership to improve lead quality, reduce acquisition costs, and maximize return on ad spend.

Position Details

• •Type: Full-Time, Remote
• •Working Hours: U.S. Business Hours

What You Will Own

Google Ads and Local Services Ads

• •Manage Google Ads MCC accounts across multiple locations and service areas
• •Build, launch, and optimize Search campaigns
• •Manage Local Services Ads (LSAs) to maximize lead quality and visibility
• •Conduct keyword research, search term analysis, and negative keyword management
• •Optimize bidding strategies, audiences, ad copy, and campaign structure
• •Monitor daily budget pacing and campaign performance
• •Scale successful campaigns while reducing wasted spend

Landing Page Optimization

• •Design, build, and optimize landing pages using platforms such as Unbounce and Instapage
• •Conduct A/B testing on headlines, forms, calls-to-action, and layouts
• •Improve conversion rates across service categories and locations
• •Launch new location-specific and service-specific landing pages

Performance Analysis and Reporting

• •Build weekly and monthly campaign performance reports
• •Track and analyze Cost Per Lead, Cost Per Booked Job, Conversion Rate, and Return on Ad Spend
• •Identify trends, optimization opportunities, and performance issues
• •Provide actionable recommendations backed by campaign data
• •Present insights to leadership

Meta Ads

• •Build and optimize campaigns across Facebook and Instagram
• •Develop audience targeting and retargeting strategies
• •Support lead generation, engagement, and brand awareness campaigns
• •Collaborate with creative teams to improve ad performance through testing and optimization

What Success Looks Like

• •Increased qualified lead volume across multiple markets
• •Reduced Cost Per Lead and Cost Per Booked Job
• •Efficient budget management and allocation
• •Continuous testing and optimization of campaigns and landing pages
• •Data-driven recommendations that improve overall marketing performance

Key Metrics for Success

• •Cost Per Lead (CPL)
• •Cost Per Booked Job
• •Return on Ad Spend (ROAS)
• •Conversion Rate (CVR)
• •Lead Quality
• •Budget Efficiency
• •Campaign Scalability
• •Landing Page Conversion Rate

Required Experience and Skills

• •3+ years of hands-on PPC management experience
• •Strong experience managing Google Ads Search Campaigns and Local Services Ads
• •Experience managing multi-location or franchise-style advertising accounts
• •Experience working with Google Ads MCC structures
• •Hands-on experience with landing page platforms such as Unbounce or Instapage
• •Experience managing significant monthly advertising budgets
• •Strong analytical, reporting, and optimization skills
• •Ability to independently identify issues and implement improvements

Nice to Have

• •Experience in home services industries such as plumbing, HVAC, roofing, or restoration
• •Experience with Google Business Profile
• •Familiarity with CallRail or CallTrackingMetrics
• •Experience with pay-per-lead platforms
• •Basic HTML/CSS knowledge
• •Experience using AI tools and marketing automation platforms

A Typical Day

• •Review campaign performance across multiple markets
• •Optimize bids, budgets, keywords, audiences, and ad copy
• •Monitor Local Services Ads performance
• •Analyze search terms and implement optimization opportunities
• •Launch and test new campaigns and landing pages
• •Conduct A/B tests to improve conversion rates
• •Build performance reports and recommend growth strategies
• •Collaborate with marketing leadership on campaign priorities

Interview Process

• •Application Review
• •Spark Hire Intro Video (3-5 minutes)
• •Client Interview
• •Offer and Onboarding

After submitting your application, you will receive an email invitation from Spark Hire to record a short 3-5 minute intro video. This is the first step in the hiring process and can be completed at your convenience. Your video will be reviewed by the hiring team before moving to the client interview.