4+ years LinkedIn Campaign ManagerB2B enterprise paid socialFull-funnel LinkedIn campaignsMeta B2B retargetingSalesforce & Tableau reportingUTM tracking & naming conventionsPipeline / MQL metrics accountabilityMulti-region campaign managementAccount-based marketingClay or data enrichment toolsMarketo / HubSpotAgency B2B social budget experience
Job Description
Webflow is hiring a contract Paid Social Specialist to manage day-to-day execution and optimization of LinkedIn and Meta campaigns for 6 months at $83/hr. The role focuses on building full-funnel B2B campaigns, EMEA expansion, brand awareness, partner programs, and measurement hygiene. Success is measured on pipeline pull-through and CRM-sourced metrics rather than platform conversions. The position requires 4+ years of hands-on LinkedIn Campaign Manager experience, fluency with full-funnel LinkedIn structure, and proficiency with Salesforce and BI tools like Tableau.
About the Role
Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust.
We're looking for a contract Paid Social Specialist to own day-to-day execution and optimization across LinkedIn (primary) and Meta (secondary). This is a hands-on, in-platform role. Strategy, budget allocation, and cross-functional direction sit with the growth marketing manager you'll report to — your job is to take approved briefs and turn them into well-built, well-optimized, well-measured campaigns.
You'll be measured on pipeline pull-through, not activity. If you like being accountable to downstream numbers and have opinions about why a campaign is or isn't converting, you'll do well here.
Details
•Duration: 6 Months
•Hours: 40 hours per week
•Rate: $83/hr
•Remote, with meaningful overlap with US Eastern hours
What You'll Own
Core Market Builds and Optimization
•Build, restructure, and maintain full-funnel LinkedIn campaigns across upper, mid, and lower funnel
•Deploy account-based and contact-level audience lists supplied by the growth team, including customer and current-pipeline exclusions
•Manage tiered Sponsored Messages, Document Ads, and single-image programs
•Run a weekly optimization cadence: bids, budgets, audience refinement, creative rotation, CPM and efficiency management
•Run Meta mid-funnel retargeting and account-based programs
•Design and execute in-platform experiments — audience, format, bid strategy, funnel structure