Overview

Our client is a long-established Philippine-owned manufacturer serving the construction and building materials sector, with operations spanning several decades. The company produces engineered concrete and precast solutions for the B2B construction market, with its core business focused on durable, load-bearing concrete masonry products. Its broader portfolio includes precast and pre-stressed structural systems covering flooring, slab, beam, and partition applications.

Its customer base includes property developers, construction contractors, and other organizations involved in large-scale building and infrastructure projects. The company maintains a corporate office in Makati, Metro Manila, supported by a manufacturing operation in Pampanga.

The Role

The Marketing Manager is a new position created to strengthen marketing capabilities and support business objectives. The role will work closely with the Sales and Manufacturing teams. A key business opportunity is the development and marketing of precast slab products, including hollow core, ribbed, and half slabs.

The company places greater emphasis on marketing experience than technical construction experience. Candidates from other industries, including FMCG or food, may be considered provided they have relevant marketing experience.

Responsibilities

Marketing Strategy and Planning

• •Develop and execute marketing strategies aligned with business objectives.
• •Develop short-term and long-term marketing plans.
• •Support lead generation and market development activities.
• •Provide marketing recommendations and input to management.
• •Assess existing marketing and route-to-market approaches and recommend opportunities for improvement.

Lead Generation and Sales Support

• •Work closely with the Sales team to support proactive lead generation and pipeline development.
• •Develop marketing initiatives to generate leads and business opportunities.
• •Support customer, project, influencer, and specifier engagement.
• •Participate in customer and project-related activities with Sales.
• •Prepare presentations and other marketing materials to support customer and sales activities.

Brand Management

• •Manage and strengthen the brand.
• •Develop brand management initiatives across relevant marketing channels.
• •Support market awareness and development of products.
• •Develop company profiles, product materials, presentations, and other marketing collaterals.

Digital and Traditional Marketing

• •Manage digital marketing activities.
• •Support the company's website and online inquiry channels.
• •Manage social media marketing activities.
• •Develop and implement email marketing and other digital marketing initiatives.
• •Work with channels including Meta, Google Ads, SEO, and analytics.
• •Develop marketing content.
• •Utilize appropriate traditional marketing activities as part of the overall marketing strategy.

Events and Industry Engagement

• •Manage participation in industry events and conventions such as Philconstruct and Worldbex.
• •Develop the marketing objectives and rationale for participation in events.
• •Support lead generation and brand-building activities through industry events.
• •Coordinate relevant event-related marketing activities.

Market and Field Engagement

• •Visit the manufacturing facility in Bacolor, Pampanga to understand the company's products and production flow.
• •Visit construction project sites to understand the market, customer requirements, products, and route to market.
• •Participate in project-site and customer visits with the Sales team.
• •Engage with customers, influencers, specifiers, architects, and structural engineers.
• •Engage with relevant industry organizations.
• •Assess the company's existing route to market and provide recommendations based on market observations and experience.

Marketing Operations

• •Manage marketing activities and initiatives.
• •Coordinate with external suppliers and marketing resources as required.
• •Manage marketing-related budgets, subject to management approval.
• •Develop marketing materials and presentations.
• •Initially operate within a lean marketing structure, with the opportunity to develop a marketing team as projects and initiatives require additional support.

Work Setup

• •Full-time employment
• •Hybrid (Makati)
• •Day shift
• •Flexibility expected depending on groundwork and fieldwork requirements