Overview
Bask started as the fastest way for entrepreneurs to launch a DTC telehealth brand in weeks instead of years. Now other builders come to us for the parts underneath: EHR, prescriber workflow, pharmacy fulfillment, compliance. We have never had a dedicated product marketer. Every launch, every piece of sales collateral, every "why should I care" moment has been stitched together by founders, PMs, and engineers on top of their actual jobs. That ends with you.
You will be the first person at Bask whose full-time job is turning what we build into something the market understands, wants, and can buy. Two audiences at once: the entrepreneurs who have trusted us for years, and the healthtech teams finding us now.
About Bask
Bask is a full-stack telehealth platform. Our mission is to help entrepreneurs and businesses launch a DTC telemedicine company quickly, without solving the hard parts of the industry themselves. The same foundation runs under both audiences: full-stack EHR, prescriber workflow, pharmacy fulfillment across a compliant 503a/503b network, marketplace and API extensibility, and AI-native care workflows. Larger healthtech companies increasingly plug into that directly rather than launch a brand from scratch.
Our Values
- •Speed Wins. Make decisions, move quickly, and know that if things go wrong, it is okay for you and the company.
- •Intuition, Then Data. We start with our instincts and then use data to validate our decisions and improve.
- •Miles, Not Inches. Thinking small is a self-fulfilling prophecy. Favor bold ideas over incremental changes.
- •Customer-Obsession. We are obsessed with helping all our customers launch multi-billion-dollar companies with ease.
- •Ownership and Accountability, together. We embody a culture of extreme ownership, accountability, and teamwork.
The Role
You report directly to our Head of Product. Product marketing here is not a downstream function that gets a spec thrown over the wall two weeks before ship. You sit close enough to the roadmap to shape how a feature gets framed before it is built, and close enough to sales and customer success to know which objections are costing us deals and renewals this quarter.
Your week splits across three areas.
Product Launches and Positioning
- •Work with Product and Engineering from early roadmap talks through GA, and turn features into positioning a customer can repeat back to you.
- •Own the message for every release: naming, one-liners, in-app announcements, release notes, and the why-this-matters-to-your-business story.
- •Build Bask's positioning and messaging framework and keep it honest as the product changes.
- •Hold two audiences at the same time, entrepreneurs launching a DTC telehealth brand and healthtech companies building on our platform and API, without either story diluting the other.
Sales and Customer Success Enablement
- •Write the battlecards, competitive teardowns, ROI and pricing narratives, and objection handling our Customer Success team uses every day.
- •Track competitors in DTC telehealth and healthtech SaaS. Know who we lose to and why, then turn that into something a rep can say in a live call.
- •Train Customer Success and future sales hires on each launch and how to talk about it.
Content and Demand Generation
- •Write and ship website copy, case studies, and campaign content for both entrepreneur and healthtech audiences.
- •Build a repeatable content motion (SEO, case studies, launch pages) rather than one-off assets.
- •Work with Customer Success to turn our best wins into public proof, from a solo founder's launch to a technical API integration.
Who We Are Looking For
- •You have done this at a B2B SaaS company and know the difference between a feature list and a positioning statement.
- •You are comfortable being the only marketer in the building and finding the gap yourself.
- •You write clearly and fast, are not precious about first drafts, and would rather ship something imperfect this week than something polished next month.
- •Healthtech or telehealth experience helps but is not required.
- •Experience positioning both an easy-to-adopt product for smaller buyers and a technical platform story for sophisticated ones is a strong plus.
Requirements
- •4+ years of product marketing at a B2B SaaS company, owning at least one full launch cycle end to end.
- •Ability to translate technical product capabilities into customer-facing messaging with no translator in the room.
- •Strong, fast writing across sales enablement material, web copy, and launch narratives.
- •Experience partnering directly with Product and Engineering, not receiving finished specs from them.
- •Comfortable owning a function nobody has owned before and building the process instead of inheriting one.
- •Bonus: experience marketing a platform, API, or infrastructure product to technical or enterprise buyers alongside a turnkey SaaS product for non-technical ones.