About Hyde Perth

Hyde Perth has established itself as a world class lifestyle hotel, bringing the signature Hyde energy to the vibrant heart of Western Australia since opening in March 2026. This bold and stylish hotel embodies the spirit of the Hyde brand: luxurious yet laidback, sophisticated with a festival soul.

Hyde is embracing an evolved brand identity centred on a festival vibe with music at its core. The spaces are defined by vibrant colours and are designed to encourage serendipitous connections and new discoveries. Hyde is all about the freedom and personal discovery that comes with great music, time with friends and connecting with something bigger.

About the Role

As Marketing Manager at Hyde Perth, you will be the brand storyteller, culture maker and creative force behind one of Perth's most exciting lifestyle destinations. You will lead the development and delivery of a bold, distinctive marketing strategy that builds awareness, drives engagement and creates loyalty, bringing the unique spirit of Hyde to life across every touchpoint.

This is a role for someone who is equal parts strategic thinker and creative doer. You will work closely with commercial and operational teams to turn big ideas into campaigns that deliver, from driving hotel occupancy and F&B performance to building Hyde's reputation as a destination for locals, travellers and the culturally curious.

What You'll Do

• •Lead the development and execution of Hyde Perth's annual marketing strategy, aligned with brand, commercial and business objectives.
• •Build brand awareness for Hyde and FARRA and engagement across owned, earned and paid channels, including digital, social, PR, partnerships and activations.
• •Develop integrated campaigns that support hotel occupancy, F&B performance and broader commercial goals.
• •Build and nurture relationships with media, influencers, local creatives, cultural partners and tastemakers to position Hyde and FARRA as a must visit destination in Perth.
• •Lead content creation across key channels, ensuring every piece of communication feels unmistakably Hyde, relevant, engaging and creatively strong.
• •Own Hyde Perth's digital presence, including website, social media, SEO/SEM and CRM and email marketing.
• •Develop and manage the annual marketing budget, measuring performance, effectiveness and ROI across key initiatives.
• •Stay close to cultural, consumer and market trends, identifying opportunities to keep Hyde fresh, relevant and ahead of the curve.
• •Bring the brand to life through events, partnerships, activations and experiences that create genuine connection and conversation.
• •Represent Hyde within Perth's hospitality, creative and cultural communities, building relationships and generating buzz around the brand.
• •Ensure all marketing activity is delivered in line with brand standards, business requirements and relevant compliance regulations.

About You

You are an experienced marketer who knows how to build brands, create buzz and make things happen. You bring a strong understanding of the Australian market, a genuine passion for hospitality and lifestyle, and a network that reaches into Perth's media, creative, cultural and social scenes.

You are equally comfortable talking strategy, reviewing performance data, developing a campaign concept or getting stuck into the detail to make an idea happen.

What You'll Bring

• •3 or more years of marketing experience, ideally within hospitality, lifestyle, entertainment, fashion, retail or a similarly brand led environment.
• •A strong understanding of the Australian market and a genuine connection to Perth's creative, media and cultural landscape.
• •A proven ability to develop marketing campaigns that balance commercial results with creativity, culture and storytelling.
• •Strong digital and social expertise, with a natural curiosity for emerging platforms, trends and technologies.
• •Experience launching or repositioning a brand, venue or destination is highly regarded, with hotel opening experience an added bonus.
• •The ability to work collaboratively across Sales, Revenue, Operations, F&B and other teams, turning ambitious ideas into clear, actionable plans.
• •A hands on, entrepreneurial approach that is resourceful and solutions focused.
• •A collaborative mindset and low ego approach, with curiosity and generosity with ideas.
• •A desire to challenge the expected, create culture and have fun doing it.

What's In It For You

• •The chance to make your mark in a fast-growing brand.
• •Learning opportunities to broaden your skillset and support your development.
• •An annual diversity and inclusion calendar of events.
• •The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative culture.
• •Excellent discounts across the entire Ennismore family of brands, including Accor's Heartist employee program and related benefits.