Borrowell is hiring a Lifecycle Marketing Manager to own end-to-end lifecycle and subscription product strategy across email, push, and in-app channels. The role requires 4+ years of lifecycle marketing experience with enterprise platforms like Braze, strong data fluency, and ability to design experiments for retention and engagement. The position offers competitive salary ($90K-$140K CAD), comprehensive benefits, and remote-first work with monthly Toronto office visits.
At Borrowell, we're on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively.
With over four million members, Borrowell empowers Canadians to understand their credit, build credit through Rent Advantage and Credit Builder, and make better financial product choices.
Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians. We pride ourselves on fostering a culture of collaboration, humility, and innovation.
As a Lifecycle Marketing Manager, you will own the end-to-end strategy and execution of Borrowell's core member lifecycle and subscription product lifecycle, including lead nurture, onboarding, engagement, churn prevention, and reactivation. You will ensure a seamless member experience across email, push, and in-app channels. As the lifecycle lead, you will also own the lifecycle roadmap, set the standards for contact strategy and targeting logic, and design experiments to drive platform discovery, product engagement, and retention.
We are remote-first across Canada with an office in Toronto. This role will require you to attend in-person meetings and team-building events once or twice a month at our Toronto office.
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