B2B SaaS marketing experienceMembership or subscription business marketingDemand generation and growth marketingRetention and loyalty marketingProduct marketingMulti-brand stakeholder managementLine management experienceMarketing strategy and campaign planningAdobe AEM and AJO experienceGolf sector experience
Job Description
ClearCourse is hiring a Senior Marketing Manager for their Sports & Leisure vertical to lead marketing strategy across Golf and Leisure SaaS brands. The role involves developing marketing strategy, driving new business growth, managing retention and loyalty marketing for membership-driven brands, building group-wide marketing blueprints, and managing a Marketing Executive. The ideal candidate has B2B SaaS marketing experience, expertise in both growth and retention marketing, product marketing skills, and line management experience.
Overview
ClearCourse is looking for a Senior Marketing Manager to lead marketing across their Golf and Leisure SaaS brands. Based in Manchester or London on a hybrid basis, this is a permanent role where you will effectively serve as the head of marketing for the Sports and Leisure vertical, working closely with commercial directors to shape strategy and campaign execution.
What You Will Be Doing
This is a dual-mandate role covering both new business growth and retention across membership-driven brands.
•Own the marketing strategy and campaign calendar across the Golf and Leisure brands, translating commercial targets into a plan brand directors trust
•Drive new-business growth and demand generation, working alongside central Channel Excellence functions covering PPC, SEO/GEO, and Events
•Own retention and loyalty marketing across membership-driven brands as an equally-weighted priority alongside growth
•Build group-wide blueprints for lifecycle, retention and loyalty marketing that other verticals across the business can adopt
•Partner with product teams on positioning, messaging and launches, ensuring go-to-market plans land commercially
•Champion Adobe stack adoption including AEM, AJO and CJA across your brands, working with MarTech colleagues to identify gaps and push for what is needed
•Manage and develop a Marketing Executive, setting priorities and reviewing output against the strategy
What You Will Bring
•B2B SaaS marketing experience, ideally spanning membership-driven or subscription businesses
•A genuine track record in both growth and demand generation and retention and loyalty marketing
•Product marketing experience covering positioning, messaging and launch management
•Comfort managing multiple brand stakeholders simultaneously and at pace
•Some line management experience
•A commercial mindset with the ability to translate targets into plans people trust
Bonus Points
•Experience with Adobe Journey Optimizer and Adobe Experience Manager
•Golf sector experience
Benefits
•Competitive salary
•25 days holiday plus bank holidays and your birthday off
•Hybrid and flexible working options
•Private medical cover
•Health cash plan
•Life assurance
•Access to the Calm wellbeing app
•Perkbox employee benefits platform
•Enhanced parental leave
•Cycle to work scheme
•Volunteering days
•Employee Assistance Programme
•Ongoing learning, development and career progression across the ClearCourse Group
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