Bachelor's in Electrical Engineering or related fieldMBA preferred12+ years relevant experience5+ years semiconductor product marketingFPGA products knowledgeProduct roadmap and lifecycle managementGo-to-market strategy and NPI executionCompetitive analysis and market intelligenceBusiness development and design win pursuitSemiconductor architecture understandingCross-functional team collaborationCommunication and presentation skills
Job Description
Microchip Technology Inc. is seeking a Product Marketing Manager to lead strategic and tactical marketing for their FPGA product portfolio. The role involves defining product roadmaps, driving go-to-market strategies, managing product lifecycle, conducting competitive analysis, and collaborating with engineering, sales, and applications teams. The candidate will be responsible for new product introductions, pricing strategies, competitive positioning, and building relationships with key customers and partners.
Overview
Microchip Technology Inc. is a leading provider of embedded control applications with a product portfolio spanning microcontrollers, microprocessors, FPGAs, analog and mixed-signal devices, connectivity solutions, and memory products. We are seeking a Product Marketing Manager to own strategic and tactical marketing responsibilities for a portfolio of FPGA products.
Role Summary
This role is critical in defining product roadmaps, driving go-to-market strategies, managing product lifecycle, and ensuring revenue and margin growth. The candidate will work closely with engineering, sales, applications, and corporate marketing teams to position Microchip's FPGA solutions competitively in the marketplace.
Key Responsibilities
Product Strategy and Roadmap
•Define and maintain product line strategy aligned with market trends and customer requirements.
•Develop business cases for new FPGA products, IP, solutions, and features.
Go-to-Market Execution
•Create and implement marketing plans, including product positioning, messaging, and competitive differentiation.
•Drive new product introductions (NPIs), including pricing, forecasting, collateral development, and training.
Competitive Analysis and Positioning
•Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies.
•Develop clear product positioning and value propositions to differentiate Microchip FPGA solutions.
•Provide competitive intelligence to sales teams and create tools for objection handling.
Business Development
•Identify and pursue new business opportunities in target markets and strategic accounts.
•Collaborate with sales teams to develop account strategies and secure design wins.
•Build relationships with key customers, ecosystem partners, and industry influencers to expand Microchip's FPGA footprint.
•Support negotiations for strategic partnerships and joint development initiatives.
Cross-Functional Collaboration
•Work with engineering to define specifications and prioritize features.
•Support worldwide field sales and applications teams with tools, training, and competitive analysis.
Market Intelligence
•Analyze market trends, customer needs, and competitive landscape to guide product decisions.
•Represent Microchip at industry events, conferences, and customer meetings.
Compensation and Benefits
•Annual base salary range: $91,000 - $232,000 (dependent on location, skills, and experience).
•Total compensation includes competitive base pay, restricted stock units, and quarterly bonus payments.
•Health benefits beginning day one, retirement savings plans, and an industry-leading ESPP program with a 2-year look-back feature.
Travel
•Up to 25% travel required.
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