Overview

ClearCourse is looking for a Senior Marketing Manager to lead marketing across the Golf and Leisure vertical. Based in Manchester or London on a hybrid basis, this is a permanent role offering a competitive salary. You will effectively act as the head of marketing for this vertical, working closely with commercial directors to shape strategy across multiple market-leading SaaS brands.

The Role

This is a dual-mandate role covering both new business growth and retention across membership-driven brands. You will own the full marketing strategy for Golf and Leisure brands and build frameworks that other verticals across the business can adopt.

What You Will Be Doing

• •Own the marketing strategy and campaign calendar across Golf and Leisure brands, translating commercial targets into a plan brand directors trust
• •Drive new-business growth and demand generation, working alongside central Channel Excellence functions covering PPC, SEO/GEO, and Events
• •Own retention and loyalty marketing across membership-driven brands as an equally-weighted priority alongside growth
• •Build group-wide blueprints for lifecycle, retention and loyalty marketing that other verticals across the business can adopt
• •Partner with product teams on positioning, messaging and launches to ensure go-to-market plans land commercially
• •Champion Adobe stack adoption including AEM, AJO and CJA across your brands, working with MarTech colleagues to identify gaps and push for what is needed
• •Manage and develop a Marketing Executive, setting priorities and reviewing output against the strategy

What You Will Bring

• •B2B SaaS marketing experience, ideally spanning membership-driven or subscription businesses
• •A genuine track record in both growth and demand generation and retention and loyalty marketing
• •Product marketing experience covering positioning, messaging and launch management
• •Comfort managing multiple brand stakeholders simultaneously and at pace
• •Some line management experience
• •A commercial mindset with the ability to translate targets into plans and a focus on both winning and retaining customers

Bonus Points

• •Experience with Adobe Journey Optimizer and Adobe Experience Manager
• •Golf sector experience

Benefits

• •Competitive salary
• •25 days holiday plus bank holidays and your birthday off
• •Hybrid and flexible working options
• •Private medical cover
• •Health cash plan
• •Life assurance
• •Access to the Calm wellbeing app
• •Perkbox employee benefits platform
• •Enhanced parental leave
• •Cycle to work scheme
• •Volunteering days
• •Employee Assistance Programme
• •Ongoing learning, development and career progression across the ClearCourse Group