Overview
Pavago is hiring a Cold Email Outreach Specialist for one of its clients to generate qualified pipeline through targeted, data-driven outbound email campaigns. This is a full-time remote role working U.S. client business hours, open to candidates in LATAM, South Africa, Philippines, and Pakistan.
This is a hands-on role with ownership of the full cold email workflow, from prospect research and list building to campaign setup, copywriting, deliverability, optimization, reply management, and lead qualification.
What You'll Own
Prospect Research and List Building
- •Build highly targeted B2B prospect lists using Apollo, ZoomInfo, LinkedIn Sales Navigator, and Crunchbase
- •Segment prospects by ICP, industry, role, company size, and geography
- •Research prospects and companies to identify personalization opportunities
- •Validate and clean lead data using tools such as NeverBounce, ZeroBounce, or Clearout
- •Maintain accurate and organized prospect databases
Cold Email Campaign Execution
- •Write compelling cold email copy, subject lines, and CTAs
- •Build and launch multi-step outbound sequences across 4 to 8 touchpoints
- •Personalize messaging using prospect, company, and industry insights
- •Manage campaign setup, scheduling, and sending workflows
- •Monitor campaigns daily and identify opportunities for improvement
- •Maintain consistent outbound campaign volume without sacrificing quality
Deliverability and Inbox Health
- •Manage domain and inbox warmup using platforms such as Instantly, Smartlead, Lemlist, and Mailwarm
- •Monitor sender reputation, bounce rates, spam signals, and inbox health
- •Manage inbox and sending-account rotation
- •Identify deliverability problems before they significantly impact campaign performance
- •Troubleshoot common sending and inbox-placement issues
- •Understand the fundamentals of SPF, DKIM, and DMARC
Campaign Optimization and A/B Testing
- •A/B test subject lines, email copy, CTAs, personalization, and send times
- •Track campaign performance including open rates, reply rates, positive reply rates, bounce rates, and qualified conversations
- •Identify underperforming campaigns and diagnose potential causes
- •Continuously improve targeting, messaging, and campaign structure based on data
- •Maintain organized reporting dashboards and campaign documentation
Lead Qualification and CRM Management
- •Monitor campaign replies and categorize responses accurately
- •Identify interested and qualified prospects
- •Route qualified opportunities to SDRs, Account Executives, or sales leadership
- •Provide clear notes and context during lead handoffs
- •Maintain accurate CRM records using HubSpot, Salesforce, Zoho, or similar platforms
- •Ensure outreach and engagement data remains clean and up to date
Compliance and Outreach Best Practices
- •Follow applicable outbound email requirements including CAN-SPAM, GDPR, and CCPA
- •Maintain suppression and opt-out lists
- •Ensure unsubscribe requests are handled correctly
- •Follow responsible sending practices to protect domain and sender reputation
Key Metrics for Success
- •Positive reply rate
- •Qualified conversations generated
- •Qualified pipeline opportunities created
- •Healthy inbox placement and sender reputation
- •Bounce rates maintained within acceptable thresholds
- •Consistent campaign execution and optimization
- •Accurate lead qualification and routing
- •CRM and outreach data accuracy
Tools and Tech
Apollo, Instantly, Smartlead, Lemlist, Woodpecker, LinkedIn Sales Navigator, ZoomInfo, Crunchbase, NeverBounce, ZeroBounce, HubSpot, Salesforce, Zoho, Google Sheets
Interview Process
- •Initial Phone Screen
- •Spark Hire Video Interview
- •Pavago Recruiter Interview
- •Practical Assessment: Cold Email Sequence Exercise
- •Client Interview
- •Offer and Background Verification